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Firebird Institute of Research in Management (FIRM) , Coimbatore Highlights

Firebird Institute of Research in Management is a private academy located in Coimbatore, Tamil Nadu. The institute has been around since 2017. FIRM’s PGDM is a full-time 2-year program. It is approved by the AICTE. It is an award-winning campus. It is the first B-School in Tamil Nadu to collaborate with Imarticus. Initially, Firebird was an integral leadership development exercise of the 2500 crore Bannari Amman Spinning Mills/ Shiva Texyarn Group of companies. However, it later evolved to offer a full-time Masters Programme in Management.

Firebird Institute of Research in Management Course Specialization includes PGDM in General Management, Fintech, Business Analytics, Digital Marketing, and Logistics supply & Chain management. The institute provides Online and Offline certificate Courses in Business Analytics and FinTech. FIRM Placement records 100% placement. The highest package offered is INR 21.98 LPA. The average package stands at INR 6.20 LPA. The highest-placed department in the institute is Human Resources. 

Firebird Institute of Research in Management Highlights

Tabulated below are the highlights of the Firebird Institute of Research in Management:

Particulars

Statistics

Establishment

2017

Campus Location

Coimbatore, Tamil Nadu

Approved By

AICTE, Ministry of HRD & Government of India

Exams Accepted

CAT/ XAT/ MAT /ATMA/ LANCET/ GMAT

Courses Offered    

PGDM

Application Mode

Online and Offline

Top Recruiters

Deloitte, PwC, KPMG, Wipro, American Express

Facilities

Library, Hostels (boys and girls), Smart classrooms, auditorium, 24-hour free wi-fi.

Scholarships

Merit-based and Academic Scholarships

Firebird Institute of Research in Management Highlights

  • PGDM – Approved by AICTE, Ministry of HRD, Govt of India
  • MBA - Multimedia University, Malaysia
  • Industry ready Curriculum
  • Case Study-Based Learning
  • Daily Internship during 2 years of Study period  - 4 to 5 Hours
  • 2 Months full-time Summer Internship
  • 1 Month International Exposure [Academic, Research, Industry and Tourism]
  • Excellent Placement Opportunities from Top Companies
  • Highest CTC 21.98 LPA | Average CTC 6.5 LPA| 100% Placement Opportunities
  • International Placement opportunities
  • In-House Entrepreneurial Ventures
  • International Mentorship
  • Scholarships for the eligible students
  • Cost of Food and Accommodation for 2 Years is sponsored by our parent organization 

Why should you join FIRM ?

State-of-the-art Infrastructure

Holistic Development

Impeccable Placement

Experimental Learning

Global Exposure to students

Industry Exposure & Visit

Internship and Project Industry

Action Learning Program

Live Industry Interaction Session

Mandatory Personality Enhancement Program (1 Hour)

In-House Entrepreneurial Ventures.

International Mentorship.

Industry-ready Curriculum.

Academic Scholarship up to 1.20 Lakhs.

Complimentary Food and Accommodation for 2 Years.

Firebird Institute of Research in Management Courses

Firebird Institute of Research in Management Courses includes PGDM in five different specializations, Below are the given details in the tabulated form

CourseDetails
PGDMPost Graduate Diploma in Management
Course Type: Post Graduation
EligibilityStudents must qualify in at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.
Exam AcceptedCAT|MAT|XAT|TANCET|CMAT|ATMA and similar exam
Approved By AICTE, MHRD, Govt of India
Duration2 Years

PGDM Specialization

Tabulated below are the different specialization that the institute offers:

Core SpecializationIndustry Integrated Specializations 
Human ResourcesBusiness Analytics 
MarketingFintech
Finance Digital Marketing
Operation with Supply Chain ManagementLogistics and Supply Chain Management

Global MBA from Multimedia University, Malaysia 

Firebird Business School offers a unique and comprehensive educational experience with a PGDM program approved by AICTE and an additional global MBA from Multimedia University, Malaysia which help students prepare for success in both the Indian and Global job markets. Students get benefit from a 1 month stay at Multimedia University, Malaysia, where they can get regular classes and exposure to the Malaysian Corporate world.

 

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Firebird Institute of Research in Management (FIRM) , Coimbatore Popular Courses

MBA / PGDM
1 Programs 2 Years

Average Fees
-

Highest Package
₹22 LPA

Admission 2025

View Brochure
MBA / PGDM Application Open Apply Now
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Firebird Institute of Research in Management (FIRM) , Coimbatore Admission 2024

Firebird Institute of Research in Management Courses includes PGDM in five different specializations, Below are the given details in the tabulated form

The Firebird Institute of Research in Management Admission Process is based on various entrance exams. Below is the detailed table for more information:

Firebird Institute of Research in Management Eligibility Criteria

  • Students must have a graduate degree or an equivalent award with at least 50% marks.
  • University or Institute that is recognized by the UGC and their courses.
  • Entrance test scores of CAT, MAT, XAT, ATMA, GMAT, and TANCET.
Entry RequirementDetails
Academic QualificationGraduate degree or equivalent qualification with at least 50% marks in any discipline
 Degree must be from a UGC-recognized university/institute
Entrance Examination

Candidates must have appeared in at least one of the following exams:

- CAT 

- MAT/XAT/ATMA

- GMAT

- TANCET

- Any similar recognized entrance exam

 
 
 
 
 
Selection ProcessCandidates must clear Firebird’s Screening Test and Personal Interview

Cutoff Required

NoExam NameCutoff Percentile
1CAT50%
2MAT / XAT / ATMA / TANCET or Equivalent65%
Process of Applying: 
  • Students can either apply online or mail in their forms. The application cost is INR 1000/- to apply. 
  • Once the application form is filled out and the application fee is paid, students will be able to follow further steps for admission.
  • Download the application form. Fill out the application form and submit it along with the processing fee of INR 1,000.
Selection Process

Those who are called to the selection process will have to take the Firebird Aptitude Test. Followed by Group Discussion, and a personal interview. The candidates must carry the needed document copies before making the choice.

  • The combined results of the students' academic performance, FIRM test, national level entrance exam, and in-person interview will be used to evaluate them.
  • The call letter for the selection process, which includes the FlIRM Exam, will be sent to the applicant. (English and aptitude test) as well as an in-person interview.
  • The candidate must provide copies of all supporting documentation, including their school, UG, Score cards for competitive exams and evidence of identity. 
  • Candidates that receive at least 50% in the selection process will advance to the next stage in the admissions procedure. 
     

The applicants must provide the below-listed document copies before the selection process.

1. 10th and 12th Mark Sheets. 
2. UG Mark Sheets. 
3. UG Degree/ Provisional Certificate. 
4. Entrance Exam Scorecard copy. 
5. Address and Identity Proof.

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Firebird Institute of Research in Management (FIRM) , Coimbatore Placement

Firebird Institute of Research in Management Placements cell provides 100% placement assistance to PGDM students. it ensures guidance and support to help them network with potential employers. The CDC is staffed with senior professionals with experience in respective domains. The institute offers industrial exposure to the students by arranging interactions with senior executives of multiple companies. FIRM Coimbatore, with the help of CDC also conducts workshops, on various contemporary developments and offers value-added courses, involving top-of-the-line trainers and organizations in all functional areas to students.

Below is the short table to show a small statistics of Firebird Institute of Research in Management placements:

Placement Details

HIGHEST CTC

21.98 LPA 

AVERAGE CTC

6.20 LPA

PLACEMENT OPPORTUNITIES

100%

Firebird Institute of Research in Management Top Recruiters

Tabulated below is the table showing the top recruiters of the Firebird Institute of Research in Management:

Top Recruiters

TCS

Ramco Cements

Robert Bosch

PIRAMAL FINANCE

Abuissa Holdings

Federal bank

Samiut IMM Trading

Coffee Day

ZOMATO

CII

Ujjivan Small Finance Bank

EY

DTDC

Technook

Corizo

Beroe

HFFC

Voltas

Krishwork Technology

MyClass Board

Linga Technologies

Kirtilals

Texmo Aquas Group

Systal

Sporfy

BNP Paribas

Arcana Analytics Savio

Quadra Systems

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Top Recruiters

Federal Bank Federal Bank
INDIA MART INDIA MART
IDFC IDFC
HDFC HDFC
Cafe Coffee Day Cafe Coffee Day
VOLTAS VOLTAS
Confederation of Indian Industry (CII) Confederation of Indian Industry (CII)
Redington Redington
CavinKare CavinKare
Beroe Inc Beroe Inc
BNP Paribas BNP Paribas
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Firebird Institute of Research in Management (FIRM) , Coimbatore Scholarships

Here’s a comprehensive table for the PGDM Batch 9 (2025-2027) Scholarship Scheme at Firebird Institute of Research in Management:

NoScholarship CategoryCriteriaAmount (INR)
IAcademic Scholarships  
 Above 95%10th, 12th, and UG Academic Scores150,000
 Between 90% to 95% 130,000
 Between 75% to 89% 120,000
 Below 74% 110,000
IICompetitive Exam Score (CAT/XAT)  
 Above 75%Competitive Exam Score150,000
 Between 60% to 74% 130,000
 Between 50% to 59% 120,000
 Below 49% 105,000
IIICompetitive Exam Score (MAT/TANCET/CMAT/ATMA)  
 Above 95%Competitive Exam Score150,000
 Between 90% to 94% 140,000
 Between 80% to 89% 130,000
 Between 70% to 79% 120,000
 Below 69% 110,000
IVSports Scholarships  
 International/National LevelAchievements in Sports150,000
 State Level 130,000
 District Level 120,000
VOther Scholarships  
 Women Scholarship for Girl Students 115,000
 Single Parent Scholarship 120,000
 Scholarship for Physically Disabled Persons 130,000
 ARMY/Ex-Serviceman Scholarship 110,000

Notes:

  • Payment for the reservation is not refundable.
  • Scholarships are subject to approval and are given out evenly between Years I and II.
  • Every student can only apply for one type of scholarship.
  • The academic team's verification of the original documents is the basis for the final scholarship confirmation.
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Firebird Institute of Research in Management (FIRM) Infrastructure Details

Firebird Institute of Research in Management Facilities

The main facilities offered by this institution are as follows:

Facilities

Description

Library

The library of Firebird Institute is very spacious and has numerous books. The library has a collection of scholarly books in various functional areas of management and
offline and online subscriptions to more than 500 international journals in Management. The library has access to the National Digital Library, Multimedia, Computers, and digital learning materials.

Cafeteria

The institute has a modern Stylish and well-furnished cafeteria, which caters to all the students with quality and hygienic food.

Hostel

An in-house residential facility is available. The infrastructure provided in the residential blocks ensures an all-round and balanced development of student’s personality. Our hostel is equipped with wellness facilities like television sets, indoor games, Wi-Fi access, and recreation facilities. There are separate hostels for boys and girls.

Shuttle Service

A 45-seater college bus is available on campus

Sports Complex

Indoor and outdoor games with rigorous physical activities and a state-of-the-art gym with the latest equipment for the fitness freaks

Modern lecture halls

Technology-enhanced smart classrooms are fully Wi-Fi connected, have projectors, and smart boards, and are fully furnished with A/C

Labs

Has fully functioned IT Lab. It provides all the necessary tools and services. The computer lab is equipped with state-of-the-art hardware, software, 24/7 Wi-Fi connectivity, and devices protected by leading firewall & antivirus appliances.

BIZLAB

Virtual business Laboratory designed for management graduates to offer them hands-on- experience on management concepts and make them industry-ready.

Auditorium

Impressive ambiance place and an ideal venue for gatherings and conferences. Can accommodate 300+ people.

Firebird Institute of Research in Management: Facilities

Below in the table showing the overview of facilities of Firebird Institute of Research in Management: 

FIRM Facilities

Wi-Fi campus

Amphitheatre

Yoga - Meditation Hall

Seminar Halls

HouseBank Startup ventures

Executive Quarters

Excellent Ambience

Hospital / Medical Facilities

Firebird Institute of Research in Management (FIRM) , Ahmedabad Faculty Details

Firebird Institute of Research in Management was established to create brilliant management leadership. The institutes' faculty members are mostly PhD holders. The faculty have academic backgrounds in leading institutions and big corporations. Firebird faculty provides a forum where aspirants can experience, reflect, and refine the subtle nuances of the art of Management. Candidates can refer to the table below to learn more about the faculty at Firebird Institute of Research in Management:

No.Faculty NameQualificationDesignation
1Dr. P. Srinivas RaoMBA (Mktg), MBA (HR), Ph.D.Director
2Dr. Prabha ThoudamM.Com, EMBA, Masters - AI, Ph.D.Dean – Academics
3Dr. N. Nirmala DeviMBA (Mktg), MA (Economics), Ph.D.Professor
4Dr. S. JohnsiMBA (Fin), M.Phil., Ph.D.Associate Professor
5Dr. Cristina Mary AlexanderMBA (Mktg), PGDBA (Mktg & HR), PGP-DSBA, Ph.D.Associate Professor
6Dr. K. SangeethaMBA (Finance), Ph.D.Assistant Professor
7Dr. Saravanakumar DMCA, M.Phil., Ph.D.Assistant Professor
8Prof. SathyakumarM.A., M.Com., MBA, Ph.D.Professor
9Prof. AlagiriM.S., MBAAssistant Professor
10Prof. RamkumarB.Tech, PGDMAssistant Professor
Faculty Name Faculty Photo
Dr.P.Srinivas Rao
Position : Professor & Director
Speciality : N/A
Education : MBA,Ph.D.
Dr.P.Srinivas Rao image
Dr. Prabha Thoudam
Position : Dean – Academics
Speciality : -
Education : M.Com; EMBA; Masters - AI; Ph.D.
Dr. Prabha Thoudam image
Dr. R. Rajendran
Position : Professor
Speciality : -
Education : BE(Hons) (Mech Engg), MBA (Operations & IB), M. Phil, Ph.D.
Dr. R. Rajendran image
Dr. N. Nirmala Devi
Position : Professor
Speciality : -
Education : MBA(Mktg), MA(Economics), Ph.D.
Dr. N. Nirmala Devi image
Dr. Swapnil Mackasare
Position : Professor
Speciality : -
Education : MBA (HR);(Mktg); Ph.D.
Dr. Swapnil Mackasare image
Dr. S. Johnsi
Position : Professor
Speciality : -
Education : MBA(Fin), M.Phil., Ph.D.
Dr. S. Johnsi image
Dr. Cristina Mary Alexander
Position : Associate Professor
Speciality : -
Education : MBA(Mktg), PGDBA (Mktg& HR), PGP-DSBA, Ph.D.
Dr. Cristina Mary Alexander image
Dr. K. Sangeetha
Position : Assistant Professor
Speciality : -
Education : MBA (Finance), Ph.D.
Dr. K. Sangeetha image
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Student's Rating for Firebird Institute of Research in Management (FIRM) , Coimbatore

Student Reviews & Ratings
4.6/5 Based on 5 Verified Reviews
Component Ratings
Faculty Rating 4.5
Placements Rating 3.7

Firebird Institute of Research in Management (FIRM) , Ahmedabad Alumni Details

 

Student NameBatchTestimonial
SandhyaPGDM/MBA: 2022-2024Firebird has an exceptional faculty team that inspires us with their real-time industry experiences. The leadership fosters a democratic culture that motivates students.
RojasriPGDM/MBA: 2022-2024Firebird's innovative and creative teaching approach has helped us develop a problem-solving attitude. The mentorship program has been incredibly beneficial.
PradeshPGDM/MBA: 2022-2024The industry-relevant real-time case studies at Firebird have allowed us to apply classroom learning to real-world scenarios.
Kavya KrishnanPGDM/MBA: 2022-2024Personality enhancement sessions have greatly improved our communication and teamwork skills.
BhuvaneshwariPGDM/MBA: 2022-2024The Global MBA program from Multimedia University, Malaysia, and the one-month stay there gave us valuable international exposure and a global perspective.
Jitender RamnathPGDM/MBA: 2022-2024Firebird's 100% placement record with top multinational companies has boosted our confidence to pursue our dreams with determination.
Munagala Naga Venkata Shiva RameshPGDM: 2024-2026The practical learning approach and real-world projects at Firebird have significantly enhanced my skills. The faculty support and diverse peers make the journey enriching.
Abhishek PPGDM: 2024-2026Firebird’s counseling team reassured my parents about my future, and I confidently joined the institute after thorough guidance on the program offerings.
Alumni Name Alumni Photo
Sandhya
Firebird has an exceptional faculty team who inspire us with their real-time industry experiences. The leadership at Firebird is exceptional, fostering a democratic culture that inspires both students and faculty members.
Rojasri
Firebird;s innovative and creative design thinking pattern of teaching has helped us develop a problem-solving attitude. The mentorship program at Firebird is excellent, and we have benefited greatly from the guidance of our mentors.
Pradesh
The industry relevant real-time case studies at Firebird have helped us apply classroom learning to real-world scenarios.
Jitender Ramnath
Firebird’s 100% placement record in top multinational companies has given us the confidence to pursue our dreams with determination.
Bhuvaneshwari
The additional Global MBA program from Multimedia University Malaysia has provided us with a unique opportunity for international exposure. The one-month stay at Multimedia University Malaysia has been an enriching experience, providing us with a global perspective.
Kavya Krishnan
The personality enhancement sessions at Firebird have helped us improve our communication and teamwork skills.
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Frequently Asked Questions

Is Firebird MBA worth it?

Firebird is one of the best college P.G courses. The infrastructure, facilities, and teachers at FIRM are all good. Placements: Our college has memorandums of understanding (MOUs) with some of the world’s best companies, such as KPMG, Deloitte, Info

How is Firebird Institute of Management Placement?

Firebird Institute of Management provides one of the best placements to its students with an average package of 6.20 LPA highest upto 15 LPA.

How is campus of Firebird Institute of Management?

Firebird Institute of Management has one of the best Infrastructure if compared to other Institutes.

Where is Firebird Institute of Management located

Firebird Institute of Research in Management, Golf Club Road, Chettipalayam, Coimbatore - 641201, Tamilnadu, India,

When was Firebird Institute of Management established?

Firebird Institute of Management was established in 2017.

What is the Highest package provided by Firebird Institute?

15 LPA was the highest package provided by Firebird Institute

What are the modes of application for the admissions in Firebird Institute?

Online and Offline modes are available for the application of Firebird Institute admissions

Is Firebird a good college?

One of the best business schools in India is our Firebird Institute of Research and Management. Over the years, Firebird Institute has always been able to find good jobs. We are proud to be one of the best universities that offers PGDM and MBA courses tha

What are the entrance exams of Firebird Institute for admissions?

CAT/ XAT/ MAT /ATMA/ TANCET/ GMAT are the entrance tests required for admissions.

What are the Core Specialisations in the PGDM course offered by Firebird Institute?

PGDM in General Management, Fintech, Business Analytics, Digital Marketing, and Logistics supply & Chain management.

What is the Firebird Institute of Research in management fees structure?

Firebird Institute of Research in management fees for PGDM is 10,20000.

What is the duration of the PGDM course at Firebird Institute of Management?

the duration of the PGDM course at Firebird Institute of Management is 2 years.

What is the admission process of Firebird Institute for the PGDM course?

Firebird Institute takes admission on Entrance Basis.

What is the placement rate at Firebird Institute?

The current placement rate of Firebird Institute is 100 %

What are the placement percentages of different sectors in Firebird Institute?

1) Operations- 12% 2) Business Analytics- 11.3% 3) Marketing- 23.6% 4) Human Resources - 35.9%

What is the application cost of Firebird Institute?

the application cost of Firebird Institute is INR 1000.

Does Firebird Institute have a Career Development Center?

Yes, Firebird Institute has a Career Development Center.

What are the documents needed for admission to Firebird Institute?

1. 10th and 12th Mark Sheets. 2. UG Mark Sheets. 3. UG Degree/ Provisional Certificate. 4. Entrance Exam Scorecard copy. 5. Address and Identity Proof.

What is the selection process at Firebird Institute for admission?

Those who are called to the selection process will have to take the Firebird Aptitude Test, take part in a Group Discussion, and have a personal interview. The candidates must carry the needed document copies before making the choice.

What is the process of applying in Firebird Institute for Application?

Process of Applying: Students can either apply online or mail in their forms. The application cost is INR 1000/- to apply. Once the application form is filled out and the application fee is paid, students will be able to follow further steps for admis

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Firebird Institute of Research in Management, Golf Club Road, Chettipalayam

College Contact

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