The full form of MBA in Marketing Management is Master of Business Administration in Marketing Management. It is a two-year postgraduate course. An MBA in Marketing Management focuses on advanced knowledge and skills in the field of marketing and includes marketing strategy, consumer behavior, market research, brand management, digital marketing, advertising, sales, and more.
The admission into this course is done after students clear an entrance exam, followed by a group discussion and personal interview. MBA in Marketing Management entrance exam includes CAT, MAT, XAT, CMAT, NMAT and SNAP.
MBA in Marketing Management eligibility is a bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college.
MBA in Marketing Management fees is INR 3 – 10 LPA. Some of the top MBA in Marketing Management colleges in India are Lovely Professional University, S. P. Jain Institute of Management and Research, Institute of Management Technology, IIM Kozhikode, Amity University, KIIT School of Management, and Pondicherry University.
MBA in Marketing Management syllabus includes topics on Business Subjects, Marketing Foundation, Marketing Strategy, Market Analytics, Marketing Communication, Digital Marketing and Marketing Planning.
MBA in Marketing Management subjects includes topics such as Marketing Management, Managerial Economics, Financial Management, International Marketing, Pricing Strategies, Digital Marketing and Business Ethics.
MBA in Marketing Management jobs include Marketing Manager, Product Manager, Brand Manager, Market Research Analyst, Public Relations (PR) Manager, Entrepreneur, Consultant and E-commerce Manager. MBA in Marketing Management salary ranges from INR 5– 20 LPA.
Some of the top recruiters for this course are Unilever, Microsoft, Adobe, American Express, Amazon, Nestlé, Walmart, Google, Toyota, Dabur, and Deloitte.
MBA in Marketing Management scope includes further studies such as PhD in Marketing, Executive MBA, Master’s in data Analytics and Master's in Customer Service.
All about MBA:
MBA in Marketing Management: Course Details
Details | Particulars |
Course Name | MBA in Marketing Management |
Course Level | Postgraduate |
Course Full Form | Master of Business Administration in Marketing Management |
Course Duration | 2 Years |
Course Types | Full time/Distance Education |
Admission Process | Merit and Entrance Based |
Eligibility Criteria | Bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college. |
Entrance Exams | |
Course Fees | 3 – 10 LPA |
Top Colleges | Lovely Professional University, S. P. Jain Institute of Management and Research, Institute of Management Technology, IIM Kozhikode, Amity University, KIIT School of Management, and Pondicherry University. |
Average Salary in India | INR 5 – 20 LPA |
Syllabus | Business Subjects, Marketing Foundation, Marketing Strategy, Market Analytics, Marketing Communication, Digital Marketing and Marketing Planning. |
Subjects | Marketing Management, Managerial Economics, Financial Management, International Marketing, Pricing Strategies, Digital Marketing and Business Ethics. |
Scope | PhD in Marketing, Executive MBA, Master’s in data Analytics and Master's in Customer Service |
Job Profiles | Marketing Manager, Product Manager, Brand Manager, Market Research Analyst, Public Relations (PR) Manager, Entrepreneur, Consultant and E-commerce Manager. |
Top Recruiters | Unilever, Microsoft, Adobe, American Express, Amazon, Nestlé, Walmart, Google, Toyota, Dabur, and Deloitte. |
More MBA Courses:
What is MBA in Marketing Management?
An MBA in Marketing Management is a specialized Master of Business Administration program that focuses on developing the knowledge, skills, and expertise required for careers in marketing and related fields. This program is designed to prepare individuals for leadership roles in marketing, sales, brand management, advertising, and other areas of marketing and business development.
Why pursue MBA in Marketing Management?
Pursuing an MBA in Marketing Management can offer several significant advantages and benefits. Here are some reasons why individuals should choose this course:
- High Salary: Graduates with an MBA in marketing tend to earn higher salaries compared to those with other specializations due to the high demand.
- Specialized Expertise: This program provides specialized knowledge about market research, consumer behavior, brand management, digital marketing, and more, making one an asset to organizations.
- Networking Opportunities: MBA programs often provide opportunities to network with peers, faculty, and industry professionals which helps in building a strong professional network.
- Global Perspective: This course offers a global perspective on marketing, allowing one to understand international markets and diverse consumer behaviors.
- Career Flexibility: MBA in Marketing Management allows one the flexibility to work in a wide range of industries and sectors such as technology, healthcare, finance, retail, and more.
Who Should pursue MBA in Marketing Management?
- Bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college.
- If one is passionate about marketing, advertising, branding, and consumer behaviour.
- Mid-career marketing professionals who want to advance to higher-level positions and enhance their leadership and strategic skills.
- People with a penchant for data analysis and market research can thrive in marketing roles.
- If one has a creative flair and enjoy developing innovative marketing ideas, this program can help you refine and apply your skills.
- Individuals working in sales, public relations, advertising, or related fields who want to expand their career prospects and take on broader marketing responsibilities.
MBA in Marketing Management: Course Duration
The duration of MBA in Marketing Management in India is 2 years, which is divided into 4 semesters. However, the exact duration may vary depending on the university or institution offering the course. MBA in Marketing Management in distance education programs may have a longer duration, up to 5 years, compared to the regular full-time course.
MBA in Marketing Management: Course Types
MBA in Marketing Management is offered to students in two modes that can be pursued full-time or via distance education.
- MBA in Marketing Management Full-time: Regular MBA in Marketing Management programs are courses that are typically completed within a duration of two years. This program involves attending classes, field work, and research projects. Full-time courses often provide a more immersive learning experience and are ideal for individuals who want to pursue a career in the event industry and take on leadership roles.
- MBA in Marketing Management Distance Education: This option is available for students who cannot pursue this course on a full-time basis due to personal or professional commitments and require flexibility in choosing their study time. Distance learning programs utilize online platforms, study materials, and virtual interactions to deliver course content. Students can access lectures, submit assignments, and participate in discussions remotely.
Further Reading: MBA in IGNOU
MBA in Marketing Management: Fees
MBA in Marketing Management in India normally costs anywhere between INR 3 – 10 LPA. Depending on the university, college, and region, different MBA in Marketing Management programs may have different costs. Given below is an overview of the fees for this course.
- Government Colleges/Universities: In comparison to private colleges, the cost of an MBA in Marketing Management at government institutions is significantly lower. The annual fees for students in the general category might be anywhere from INR 1 – 6 Lakhs per year.
- Private Colleges/Universities: The fee in a private institution is generally higher and can also vary depending on the college's standing and location. The costs typically range from INR 4 - 25 Lakhs or more.
Note: Students in the reserved categories (SC/ST/OBC/EWS) may pay less in tuition or be eligible for fee exemptions or grants in both government and private institutions.
Read more: IIM Ahmedabad MBA Course & Fee Structure
MBA in Marketing Management: Colleges
Given below is a list of the top colleges that offer MBA in Marketing Management in India along with their fees:
Name of the College/University | Location | Average Annual Fees |
Chennai | INR 16 LPA | |
Mumbai | INR 18.65 LPA | |
Trichy | INR 1.30 LPA | |
Udaipur | INR 4.20 LPA | |
Tiruchirappalli | INR 5.50 LPA | |
Indore | INR 7.50 LPA | |
Chennai | INR 4 LPA | |
Roorkee | INR 4.10 LPA | |
Kharagpur | INR 5 LPA |
MBA in Marketing Management: Colleges in India
Given below are the Top MBA Colleges in India, state-wise and city-wise:
Top MBA Colleges in India (State-wise) | Top MBA Colleges in India (City-wise) |
MBA in Marketing Management: Admission Process
It is highly recommended that aspirants score well in their undergraduate examinations and prepare well for the entrance exam. Given below is an overview of the admission process for MBA in Marketing Management:
- An aspirant should score more than 50-55% marks in their undergraduate examinations to be applicable for MBA in Marketing Management.
- Apply to the desired college through their official website or by physically visiting the institution and filling out the application form.
- Make sure to check the eligibility criteria and have all the required documents (10th and 12th Certificates, Undergraduate degree, Aadhar Card, Photographs etc.) in hand.
- Once the form is complete, the candidate will be asked to pay a minimal amount of application fee.
- The University may conduct CAT, MAT, XAT, CMAT, NMAT and SNAP etc, or any state/national level entrance exam which the candidate must clear.
- It is advised to check the website regularly for updates on the admit card, entrance exam and entrance exam syllabus.
- Admit cards will be issued to all the eligible students which will have important information such as the date of the examination, examination center and timings.
- The college/university will then publish lists according to their cutoff and seat availability.
- Some Universities may conduct a Group Discussion followed by a Personal Interview to filter potential students.
- If selected, a candidate should pay the course fee as soon as possible and attend the orientation/counselling organized by the college for further information.
Also Read: MBA List of Group Discussion Topics Do’s & Don’t & Tips
MBA in Marketing Management: Eligibility
- Bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college.
- Some MBA in Marketing Management programs may prefer candidates with relevant work experience in the events industry or related fields.
- Aspirants have to clear an entrance exam (CAT, MAT, XAT, CMAT, NMAT and SNAP) to be eligible for MBA in Marketing Management.
- Finally, candidates may be called for a personal interview or group discussion round as part of the selection process.
Also Read: Bachelor of Management Studies
MBA in Marketing Management: Entrance Exams
MBA in Marketing Management entrance exam in India is often composed of multiple-choice questions (MCQs) that test the candidates Quantitative Aptitude, Verbal Ability, Logical Reasoning, Data Interpretation and normally lasts 2-3 hours, with the total amount of questions and marks varying depending on the institution. In some colleges or institutions, there might be negative marking as well.
Given below are the details of some of the entrance exams conducted by various universities along with their details:
MBA in Marketing Management: Entrance Exam Syllabus
MBA in Marketing Management entrance exam syllabus may vary slightly depending on the college or university. However, here are some common topics that are usually included in the exam:
Subjects | Topics |
Marketing and Business Awareness | Marketing Concepts, Marketing Mix (4Ps), Basic Business Knowledge, Marketing Strategies, Market Research and Consumer Behaviour |
| Arithmetic, Geometry, Number Systems, Percentage, Profit and Loss, Time and Work, Time-Speed-Distance. |
Reading Comprehension, Grammar, Vocabulary, Sentence Correction, Para-Jumbles, etc. | |
| Puzzles, Seating Arrangements, Syllogisms, Analogies, Coding-Decoding, Data Sufficiency, etc. |
Data Interpretation | Data from charts, graphs, and tables. |
General Awareness
| General Knowledge, current affairs, and business-related. |
Analytical Writing Assessment (AWA) | Write Essays on given topics to demonstrate their analytical and writing skills. |
MBA in Marketing Management: Subjects
An overview of the common topics covered in an MBA in Marketing Management is provided below:
Subjects | Topics |
Marketing Management | Marketing concepts and fundamentals Marketing strategies and planning Marketing mix (4Ps: Product, Price, Place, Promotion) Market segmentation and targeting Marketing research and data analysis Marketing metrics and performance evaluation |
Consumer Behavior | Psychological factors influencing consumer decisions Social and cultural influences on consumer behavior Consumer decision-making processes Consumer perception and attitude formation |
Marketing Research | Research methodologies and techniques Data collection and analysis Market analysis and competitive intelligence Research report writing and presentation |
Brand Management | Brand identity and positioning Brand equity and brand valuation Brand extension and brand revitalization Brand loyalty and customer engagement |
Advertising and Promotion | Advertising strategies and campaigns Media planning and buying Integrated marketing communications (IMC) Creative advertising techniques and copywriting |
Digital Marketing | Search engine optimization (SEO) Search engine marketing (SEM) Social media marketing Email marketing and automation Content marketing and blogging Web analytics and data-driven decision-making |
Sales Management | Sales strategies and tactics Sales team organization and management Sales forecasting and budgeting Salesforce automation and CRM tools |
Product Management | Product development and innovation Product life cycle management Pricing strategies and product pricing New product launch and market entry |
Market Strategy | Competitive analysis and positioning Market entry strategies (e.g., penetration, diversification) Marketing in a global context Strategic planning and execution |
International Marketing | Global market assessment and selection International market entry modes Cross-cultural marketing considerations International marketing research |
Marketing Analytics | Data analytics tools and techniques Marketing dashboards and KPIs A/B testing and experimentation Customer segmentation and predictive modeling |
Must Read: BSc Agriculture Syllabus & Subjects
MBA in Marketing Management: Syllabus
MBA in Marketing Management syllabus will vary from college to college; however, given below is an overview of the topics in each semester and year:
MBA in Marketing Management Syllabus: 1st Year | |
Semester – 1 | Semester – 2 |
Marketing Management | Marketing Research |
Financial Accounting | Managerial Accounting |
Managerial Economics | Human Resource Management |
Organizational Behavior | Operations Management |
Business Communication | Business Law |
Quantitative Techniques for Business | Managerial Skills Development |
Business Ethics | Corporate Social Responsibility |
MBA in Marketing Management Syllabus: 2nd Year | |
Semester – 3 | Semester – 4 |
Sales and Distribution Management | Supply Chain Management |
Consumer Behavior | Entrepreneurship and Innovation |
Advertising and Brand Management | Strategic Marketing Management |
Product and Brand Management | Marketing Analytics |
Digital Marketing | Retail Management |
International Marketing | Services Marketing |
CRM and Relationship Marketing | Internship/Summer Project |
Detailed Syllabus and Subjects: MBA Finance
Detailed Syllabus and Subjects: MBA HR (Human Resources)
MBA in Marketing Management: Recommended Books
Given below are the names of some recognised books along with their authors in the field of Marketing that a candidate must read to gain further knowledge in the course:
Name of the Book | Author’s Name |
Marketing Management | Rajan Saxena |
Marketing Management: Text and Cases | V.S. Ramaswamy and S. Namakumar |
Marketing Analytics: A Practical Introduction | Divya Ramachandran |
Retailing in India: A Strategic Approach | Arvind K. Birdie |
Customer Relationship Management: Concepts and Cases | V. Kumar |
Blue Ocean Strategy | W. Chan Kim and Renée Mauborgne |
Principles of Marketing | Philip Kotler and Gary Armstrong |
Marketing Management | Philip Kotler and Kevin Lane Keller |
Marketing Research | Alvin C. Burns and Ronald F. Bush |
Building Strong Brands | David A. Aaker |
MBA in Marketing Management: Jobs
An MBA in Marketing Management opens a wide range of job opportunities in marketing, sales, advertising, brand management farming and related fields. Given below is an overview of some of the key job roles that MBA in Marketing Management graduates can explore:
Job Profile | Description |
Brand Manager | Brand managers work on building brand awareness, maintaining brand consistency, and ensuring the brand resonates with the target audience. |
Product Manager | Product managers work closely with cross-functional teams to define product features, pricing, and positioning. |
Marketing Manager | Marketing managers analyze market trends, identify target audiences, and create strategies to reach and engage customers effectively. |
Digital Marketing Manager | Digital marketing managers focus on online marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing. |
Advertising Manager | Advertising managers work with advertising agencies to create and implement effective advertising strategies across various media channels. |
Market Research Analyst | Market research analysts collect and analyze data about consumer preferences, market trends, and competitor activities. |
Sales Manager | Sales managers develop sales strategies, set quotas, and provide sales training and guidance to their teams. |
Media Planner | Media Planners allocate advertising budgets, negotiate media buying, and track the performance of media campaigns. |
Public Relations Manager | PR managers create and implement PR strategies to maintain a positive reputation and handle crisis communication when necessary. |
Retail Marketing Manager | Retail marketing manage in-store promotions, visual merchandising, and customer engagement initiatives. |
E-commerce Marketing Manager | E-commerce marketing managers optimize websites for conversions, manage online advertising, and analyze e-commerce performance. |
Market Analyst | Market analysts evaluate market conditions, trends, and competitive landscapes to provide insights and recommendations to the marketing team. |
Customer Relationship Manager | CRM managers aim to build and maintain strong customer relationships to enhance loyalty and retention. |
Content Marketing Manager | Content marketing managers produce valuable content, such as blog posts, videos, and ebooks, to attract and engage customers. |
Social Media Manager | Social media managers create content, engage with followers, and analyze social media metrics. |
Must Read: MBA Finance Jobs
MBA in Marketing Management: Salary
MBA in Marketing Management salary ranges from INR 5 – 20 LPA. This can vary widely based on factors such as job role, years of experience, geographical location, company size, and industry sector. Below is a general salary overview for some key job roles in holding an MBA in Marketing Management:
Job Profile | Average Salary |
Brand Manager | INR 6 – 15 LPA |
Product Manager | INR 8 – 20 LPA |
Marketing Manager | INR 7 – 18 LPA |
Digital Marketing Manager | INR 5 – 15 LPA |
Advertising Manager | INR 4 – 15 LPA |
Market Research Analyst | INR 4 – 10 LPA |
Sales Manager | INR 6 – 20 LPA |
Media Planner | INR 4 – 12 LPA |
Public Relations Manager | INR 5 – 15 LPA |
Retail Marketing Manager | INR 4 – 12 LPA |
E-commerce Marketing Manager | INR 6 – 18 LPA |
Market Analyst | INR 4 – 12 LPA |
Customer Relationship Manager | INR 5– 15 LPA |
Content Marketing Manager | INR 4 – 20 LPA |
Social Media Manager | INR 4 – 12 LPA |
Related Article: BSc Agriculture Jobs & Salary
MBA in Marketing Management: Top Recruiters
Given below is a list of the top recruiters for MBA in Marketing Management graduates in India:
Employment Field | Top Recruiters |
Fast-Moving Consumer Goods (FMCG) Companies | Hindustan Unilever Limited (HUL), Procter & Gamble (P&G), Nestlé, ITC Limited, Colgate-Palmolive, PepsiCo, Coca-Cola, Johnson & Johnson |
Technology and E-commerce Companies | Amazon, Google, Facebook, Microsoft, Adobe, Flipkart, Snapdeal, Paytm, Ola, Uber |
Retail Companies | Reliance Retail, Future Group, Shoppers Stop, Aditya Birla Retail, Amazon India, Walmart India |
Automobile Companies | Tata Motors, Mahindra & Mahindra, Maruti Suzuki, Hyundai Motor India |
Telecommunication Companies | Bharti Airtel, Vodafone Idea, Reliance Jio |
Banking and Financial Services | HDFC Bank, ICICI Bank, Axis Bank, Standard Chartered, Kotak Mahindra Bank, American Express, Citibank |
Consulting Firms | McKinsey & Company, Boston Consulting Group (BCG), Bain & Company, Deloitte, Accenture, KPMG, PwC |
Pharmaceutical Companies | Sun Pharmaceutical Industries, GlaxoSmithKline Pharmaceuticals, Cipla, Dr. Reddy's Laboratories |
Media and Entertainment Companies | The Walt Disney Company, Viacom18, Zee Entertainment Enterprises, Sony Pictures Networks India, Times Group |
MBA in Marketing Management: Skills
An MBA in Marketing Management equips graduates with a diverse skill set that combines general business management skills with specialized knowledge in behavior, market research, brand management, digital marketing, advertising, sales, and more. Here are some of the key skills that MBA in Marketing Management graduates typically acquire:
Market Research | Attention to Detail |
Marketing Automation | Data Analytics |
Communication | Leadership |
Global Perspective | Data Analysis |
Marketing | Time Management |
Brand Management | Problem Solving Skills |
Creativity | Legal Knowledge |
Ethical Awareness | Environment Sustainability |
Team Management | Innovation |
Advertising and Promotion | Market Strategy |
MBA in Marketing Management: Scope
MBA in Marketing Management scope includes various further study options for graduates in India. Some of the popular ones are:
- PhD in Marketing
- Master's in Digital Marketing,
- Master's in Brand Management
- Master's in Marketing Analytics