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MBA in Event Management: Admission 2024, Eligibility, Colleges, Syllabus, Fees, Jobs, Salary

Course

Simran Kaur

Updated on 11th December, 2023 , 15 min read

The full form of an MBA in Event Management is a Master of Business Administration in Event Management. It is a two-year postgraduate course. MBA in Event Management focuses on equipping students with the knowledge and skills required to plan, organize, and manage events effectively. 

Admission into this course is done after students clear an entrance exam, followed by a group discussion and personal interview. MBA in Event Management entrance exam includes CAT, MAT, XAT, CMAT, NMAT, and SNAP.

The eligibility for an MBA in Event Management is a bachelor’s degree with a minimum of 50-55% marks from any stream from a recognized university/college. 

MBA in Event Management fees are INR 20,000 – 40 Lakhs. Some of the top MBA in Event Management colleges are Lovely Professional UniversityAmity Global Business SchoolAdamas UniversityNarsee Monjee Institute of Management Studies, and Prestige Institute of Management and Research among others.

The MBA in Event Management syllabus includes topics on Principles of Event Management, Event Marketing, and Sponsorship, Event Budgeting and Financial Management, Event Logistics and Operations, Event Risk Management, etc. 

MBA in Event Management subjects includes topics such as Event Design and Production, Event Promotion and Public Relations, Event Technology, and Digital Media, Event Ethics and Legal Aspects, Event Measurement and Evaluation, Event Sponsorship and Fundraising among others.

MBA in Event Management jobs include Event Coordinator, Event Consultant, Wedding Planner, Conference Planner, Exhibition Organizer, Sponsorship Manager, Corporate Events Manager, Event Production Manager, and Event Operations Manager. MBA in Event Management salary ranges from INR 3 – 20 LPA. 

Some of the top recruiters for this course are QEvents, Hyatt Hotels Corporation, BookMyShow, JW Marriott Hotels & Resorts, Viacom18 Media Pvt. Ltd., TATA Consultancy Services, ITC Hotels, and The Leela Palaces, Hotels and Resorts.

MBA in Event Management scope includes further studies such as a Master's in Marketing, a Master's in Public Relations (PR), a Master's in Hospitality Management, a Master's in Tourism, and a Ph.D. in Event Management.

All about MBA: 

MBA in Event Management: Course Highlights 

MBA-in-Event-Management

Details

Particulars

Course Name

MBA in Event Management 

Course Level

Postgraduate

Course Full Form

Master of Business Administration in Event Management.

Course Duration

2 Years

Course Types

Full-time/Distance Education

Admission Process

Merit and Entrance Based

Eligibility Criteria

Bachelor’s degree with a minimum of 50-55% marks from any stream from a recognized university/college.

Entrance Exams

CAT, MAT, XAT, CMAT, NMAT, and SNAP.

Course Fees

INR 20,000 – 40 Lakhs

Top Colleges

Lovely Professional UniversityAmity Global Business SchoolAdamas UniversityNarsee Monjee Institute of Management Studies, and Prestige Institute of Management and Research

Average Salary in India

INR 3 – 20 LPA

Syllabus 

Principles of Event Management, Event Marketing and Sponsorship, Event Budgeting and Financial Management, Event Logistics and Operations, Event Risk Management.

Scope

Master's in Marketing, Master's in Public Relations (PR), Master's in Hospitality Management, Master's in Tourism, and PhD in Event Management.

Job Profiles

Event Coordinator, Event Consultant, Wedding Planner, Conference Planner, Exhibition Organizer, Sponsorship Manager, Corporate Events Manager, Event Production Manager and Event Operations Manager.

Top Recruiters

QEvents, Hyatt Hotels Corporation, BookMyShow, JW Marriott Hotels & Resorts, Viacom18 Media Pvt. Ltd., TATA Consultancy Services, ITC Hotels and The Leela Palaces, Hotels and Resorts.

More MBA Courses: 

MBA International Business

MBA Finance

MBA Hotel Management

MBA Banking and Finance

MBA Business Analytics

MBA Aviation Management

MBA Digital Marketing

MBA Biotechnology

MBA Data Science

MBA Agriculture

MBA General Management

MBA Marketing Management

Executive MBA

MBA Agriculture

What is an MBA in Event Management?

MBA in Event Management focuses on equipping students with the knowledge and skills required to plan, organize, and manage events effectively. This program is designed for individuals who aspire to pursue a career in the event management industry, which includes organizing corporate events, conferences, trade shows, exhibitions, weddings, concerts, and various other types of events.

The program typically includes practical training, internships, and real-world projects that allow students to gain hands-on experience in event planning and execution. Students also develop essential skills in communication, leadership, problem-solving, and teamwork, which are crucial for successful event management.

Also Read: BMS Course

Why pursue PursueMBA in Event Management?

MBA in Event Management allows for an in-depth study of how to plan and organize events of various scales. There are several factors why pursuing an MBA in Event Management degree in India might be a wise choice. Below are some of the factors:

  • Diverse Career Opportunities: Event management offers a wide range of career opportunities across various sectors, including corporate events, weddings, conferences, exhibitions, sports, entertainment, and more.
  • Dynamic and Exciting Work Environment: Working in event management means being a part of a dynamic and fast-paced work environment where every event brings new experiences and challenges.
  • High Demand: Events play a crucial role in marketing, branding, and communication for businesses and organizations, resulting in a consistently high demand for skilled event management professionals.
  • Global Scope: Event management has a global scope, and graduates may have the opportunity to work on international events and collaborate with teams from different countries.

Who Should Have an MBA in Event Management?

MBA in Event Management is the perfect course for people who are passionate about event planning and management. However, it might be a good fit for the following potential candidates:

  • Students with a bachelor’s degree with a minimum of 50-55% marks from any stream from a recognized university or college.
  • Individuals who are creative and enjoy coming up with innovative ideas for event themes, designs, and experiences.
  • People who are passionate about planning and organizing events and derive joy from creating memorable experiences for attendees are well-suited for this field.

MBA in Event Management: Course Duration

The duration of an MBA in Event Management in India is 2 years, which is divided into 4 semesters. However, the exact duration may vary depending on the university or institution offering the course. MBA in Event Management distance education programs may have a longer duration, up to 5 years, compared to the regular full-time course.

MBA in Event Management: Course Types 

MBA in Event Management is offered to students in two modes full-time or via distance education.  

  • MBA in Event Management Full-time: Regular MBA in Event Management programs are courses that are typically completed within two years. This program involves attending classes, fieldwork, and research projects. Full-time courses often provide a more immersive learning experience and are ideal for individuals who want to pursue a career in the event industry and take on leadership roles. 
  • MBA in Event Management Distance Education: This option is available for students who cannot pursue this course on a full-time basis due to personal or professional commitments and require flexibility in choosing their study time. Distance learning programs utilize online platforms, study materials, and virtual interactions to deliver course content. Students can access lectures, submit assignments, and participate in discussions remotely.

Further Reading: MBA in IGNOU

MBA in Event Management: Fees

MBA in Event Management in India normally costs anywhere between INR 20,000 – 40 LakhsDepending on the university, college, and region, different MBA in Event Management programs may have different costs. Given below is an overview of the fees for this course. 

  • Government Colleges/Universities: In comparison to private colleges, the cost of an MBA in Event Management at government institutions is significantly lower. The annual fees for students in the general category might be anywhere from INR 50,000 – 2.5 Lakhs per year.
  • Private Colleges/Universities: The fee in a private institution is generally higher and can also vary depending on the college's standing and location. The costs typically range from INR 2 - 40 Lakhs or more.

Note: Students in the reserved categories (SC/ST/OBC/EWS) may pay less in tuition or be eligible for fee exemptions or grants in both government and private institutions.

MBA in Event Management: Colleges

Given below is a list of the top colleges that offer an MBA in Event Management in India, along with their fees:

MBA-in-Event-Management-Colleges

Name of the College/University

Location

Average Annual Fees

Sage University

Indore, Madhya Pradesh

INR 5,00,000

Amity Global Business School

Noida, Uttar Pradesh

INR 3,90,000

All India Institute of Management Studies

Meerut, Uttar Pradesh

INR 60,000

Tritya Institute of Event Management

Lajpat Nagar, Delhi 

INR 1,50,000

University Of Engineering and Management

Kolkata, West Bengal

INR 2,61, 500

Narsee Monjee Institute of Management Studies

Mumbai, Maharashtra

INR 60,000

Institute of Management & Entrepreneurship Development

Pune, Maharashtra

INR 2,25,000

Lovely Professional University

Jalandhar, Punjab

INR 3,04,000

Prestige Institute of Management and Research

Indore, Madhya Pradesh

INR 70,000

Adamas University

Kolkata, West Bengal

INR 2,51,400

MBA in Event Management: Colleges in India

Given below are the Top MBA Colleges in India, state-wise and city-wise:

Top MBA Colleges in India (State-wise)

Top MBA Colleges in India (City-wise)

Top MBA Colleges in Haryana

Top MBA Colleges in Delhi

Top MBA Colleges in Uttar Pradesh

Top MBA Colleges in Mumbai

Top MBA Colleges in Maharashtra

Top MBA Colleges in Chennai

Top MBA Colleges in Tamil Nadu

Top MBA Colleges in Bangalore

Top MBA Colleges in Punjab

Top MBA Colleges in Pune

Top MBA Colleges in West Bengal

Top MBA Colleges in Hyderabad

Top MBA Colleges in Kerala

Top MBA Colleges in Kolkata

Top MBA Colleges in Rajasthan

Top MBA Colleges in Lucknow

MBA in Event Management: Admission Process

It is highly recommended that aspirants score well in their undergraduate examinations and prepare well for the entrance exam. Given below is an overview of the admission process for an MBA in Event Management: 

  • An aspirant should score more than 50-55% marks in their undergraduate examinations to be eligible for an MBA in Event Management.
  • Apply to the desired college through their official website or by physically visiting the institution and filling out the application form.
  • Make sure to check the eligibility criteria and have all the required documents (10th and 12th Certificates, Undergraduate degree, Aadhar Card, Photographs, etc.) in hand.  
  • Once the form is complete, the candidate will be asked to pay a minimal application fee. 
  • The university may conduct CAT, MAT, XAT, CMAT, NMAT, SNAP, etc., or any state or national-level entrance exam that the candidate must clear.
  • It is advised to check the website regularly for updates on the admit card, entrance exam, and entrance exam syllabus. 
  • Admit cards will be issued to all the eligible students, which will have important information such as the date of the examination, examination center, and timings.
  • The college/university will then publish lists according to their cutoffs and seat availability. 
  • Some universities may conduct a Group Discussion followed by a Personal Interview to filter potential students. 
  • If selected, a candidate should pay the course fee as soon as possible and attend the orientation or counseling organized by the college for further information.

Also Read: MBA List of Group Discussion Topics Do’s & Don’t & Tips

MBA in Event Management: Eligibility 

  • Bachelor’s degree with a minimum of 50-55% marks from any stream and from a recognized university or college. 
  • Some MBA in Event Management programs may prefer candidates with relevant work experience in the events industry or related fields.
  • Aspirants have to clear an entrance exam (CAT, MAT, XAT, CMAT, NMAT, and SNAP) to be eligible.
  • Finally, candidates may be called for a personal interview or group discussion round as part of the selection process. 

MBA in Event Management: Entrance Exams

MBA in Event Management entrance exam in India is often composed of multiple-choice questions (MCQs) that test the candidates' Quantitative Aptitude, Verbal Ability, Logical Reasoning, and Data Interpretation and normally lasts 2-3 hours, with the total number of questions and marks varying depending on the institution. In some colleges or institutions, there might be negative markings as well.

Given below are the details of some of the entrance exams conducted by various universities, along with their details:

Entrance Exam

Registration Dates

Exam Dates

CAT

Aug 2nd, 2023

November 26, 2023

MAT

July 10th, 2023

Aug 29th – Sept 17th, 2023

NMAT

Aug 1st, 2023

Oct 10 – Dec 19, 2023

CMAT

Dec 15th, 2023

March 24th, 2024

SNAP

Aug 14,2023

Dec 9th, 2023

XAT

July 15, 2023

Jan 7th, 2024

TISSNET

Dec 14, 2023

Feb 15th, 2024

MBA in Event Management: Entrance Exam Syllabus

The MBA in Event Management entrance exam syllabus may vary slightly depending on the college or university. However, here are some common topics that are usually included in the exam: 

Subjects

Topics

Quantitative Aptitude

Arithmetic, Geometry, Number Systems, Percentage, Profit and Loss, Time and Work, Time-Speed-Distance.

Verbal Ability

Reading Comprehension, Grammar, Vocabulary, Sentence Correction, Para-Jumbles, etc.

Logical Reasoning

Puzzles, Seating Arrangements, Syllogisms, Analogies, Coding-Decoding, Data Sufficiency, etc.

Data Interpretation

Data from charts, graphs, and tables.

General Awareness

 

General Knowledge, current affairs, and business-related.

Analytical Writing Assessment (AWA)

Write Essays on given topics to demonstrate their analytical and writing skills.

MBA in Event Management: Subjects 

The MBA in Event Management gives students the knowledge and abilities they need to organize, plan, and carry out events successfully. The program combines fundamental ideas in business management with specialized information on marketing, logistics, finance, and technology. 

An overview of the common topics covered in an MBA in Event Management is provided below:

Topic

Sub-topic

Event Planning and Management

Event Conceptualization

Event Objectives and Goals

Event Budgeting and Financial Planning

Event Timeline and Project Management

Event Design and Theme Development

Venue Selection and Management

Event Logistics and Operations

Vendor Management and Contracting

Risk Assessment and Contingency Planning

Event Coordination and Execution

Event Marketing and Promotion

Event Branding and Identity

Target Audience Segmentation

Event Marketing Strategies (online and offline)

Social Media Marketing for Events

Public Relations and Media Outreach

Advertising and Promotion Techniques

Content Marketing for Events

Influencer and Celebrity Endorsements

Event Finance and Budgeting

 

Revenue Streams for Events

Cost Estimation and Budget Allocation

Sponsorship and Partnership Strategies

Fundraising Techniques

Financial Reporting and Analysis

Pricing and Ticketing Strategies

Return on Investment (ROI) for Events

Event Technology and Production

Audio-Visual Production and Equipment

Event Registration and Ticketing Software

Mobile Apps for Event Management

Virtual and Hybrid Event Technologies

Event Website Development and Management

Live Streaming and Webcasting

RFID and NFC Technology for Events

Event Legal and Ethical Issues

 

Contracts and Agreements for Events

Risk Management and Liability

Insurance for Events

Intellectual Property Rights for Events

Data Privacy and Protection in Event Management

Ethical Considerations in Event Planning

Event Sustainability and Green Initiatives

Sustainable Event Practices and Certification

Waste Management and Recycling at Events

Green Transportation and Energy Conservation

Sustainable Sourcing and Eco-friendly Materials

Environmental Impact Assessment

Social Responsibility in Event Management

Event Sponsorship and Fundraising

Sponsorship Proposal Development

Building Sponsorship Packages

Sponsorship Activation and Engagement

Measuring Sponsorship ROI

Corporate and Brand Partnerships

Fundraising Events and Strategies

Event Evaluation and Feedback

 

Post-Event Evaluation and Analysis

Attendee Surveys and Feedback Collection

Performance Metrics and KPIs for Events

Continuous Improvement in Event Management

Learning from Successes and Failures

Using Data to Enhance Event Experiences

Event Industry Trends

 

Emerging Event Concepts and Formats

Technology Trends in Event Management

Experiential Marketing and Immersive Events

Virtual and Augmented Reality in Events

Event Industry Case Studies

Global Events and Mega Events

MBA in Event Management: Syllabus

The MBA in Event Management syllabus will vary from college to college; however, given below is an overview of the topics in each semester and year:

MBA-in-Event-Management-Syllabus

MBA in Event Management Syllabus: 1st Year

Semester – 1

Semester – 2

Principles of Management

Human Resource Management

Marketing Management

Operations Management

Financial Management

Managerial Accounting

Business Communication

Event Marketing and Promotion

Organizational Behavior

Event Finance and Budgeting

Event Management Concepts and Fundamentals

Event Technology and Production

Event Planning and Design

Legal and Ethical Issues in Event Management

Event Logistics and Operations

Corporate Social Responsibility and Sustainability in Events

 

MBA in Event Management Syllabus: 2nd Year

Semester – 3

Semester – 4

Event Sponsorship and Fundraising

International Business and Events

Event Risk Management

Strategic Management in Events

Entrepreneurship and Innovation in Events

Business Analytics for Events

Event Evaluation and Feedback

Crisis Management in Events

Event Management Software and Technologies

Celebrity and VIP Management in Events

Event Branding and Communication

Destination Management and MICE Events (Meetings, Incentives, Conferences, and Exhibitions)

Theme Events and Experiential Marketing

Live Event Case Studies and Project Work

Detailed Syllabus and Subjects: MBA Finance

Detailed Syllabus and Subjects: MBA HR (Human Resources)

MBA in Event Management: Recommended Books 

Given below are the names of some recognized books along with their authors in the field of Event Management that a candidate must read to gain further knowledge in the course:

Name of the Book

Author’s Name

Events Management: An Introduction

Charles Bladen, James Kennell, Emma Abson, Nick Wilde, and Allan Jepson

The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events

Judy Allen

Event Management for Dummies

Laura Capell

Strategic Event Creation

Joe Goldblatt

Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management

Judy Allen

The Event Manager's Bible: The Complete Guide to Planning and Organizing a Voluntary or Public Event

D. G. Conway

Into the Heart of Meetings: Basic Principles of Meeting Design

Eric de Groot and Mike van der Vijver

The Power of Events: An Introduction to Complex Event Processing in Distributed Enterprise Systems

David Luckham

Special Events: Creating and Sustaining a New World for Celebration

Dr. Joe Goldblatt

MBA in Event Management: Job Sectors 

MBA graduates in Event Management can explore various areas of recruitment within the events industry and related fields. With a combination of general business management skills and specialized knowledge in event planning and execution, graduates can pursue various roles in event management companies, corporate organizations, non-profit organizations, and the hospitality and tourism sectors.

Here are some of the key areas of recruitment for MBA in Event Management graduates:

Job Sector

Description

Event Management Companies

These companies organize and execute various types of events, including corporate events, conferences, trade shows, weddings, and social gatherings.

Corporate Organizations

 

Many large corporations have in-house event management teams or departments responsible for organizing their corporate events, product launches, and brand activations.

Non-Profit Organizations

Non-profit organizations often hold fundraising events and awareness campaigns

Marketing and Advertising Agencies

Marketing and advertising agencies often conduct events as part of their campaigns.

Public Relations (PR) Firms

PR firms organize events for their clients to generate publicity and enhance their brand image.

Hospitality and Tourism Industry

 

Hotels, resorts, and tourism companies frequently host events and require professionals to manage and coordinate these activities.

Wedding Planning Companies

 

MBA graduates with an interest in weddings and social events can find roles in wedding planning companies.

Exhibition and Trade Show Organizers

Companies that organize trade shows, exhibitions, and industry events require event management professionals to coordinate exhibitors, logistics, and attendee experience.

Sports and Entertainment Events

Sports organizations and entertainment companies often host events, concerts, and sports tournaments that require event management expertise.

MBA in Event Management: Jobs

An MBA in Event Management opens a wide range of job opportunities in the events industry and related fields. Given below is an overview of some of the key job roles that MBA in Event Management graduates can explore:

Job Profile

Job Description

Event Manager

An Event Manager is responsible for planning, coordinating, and executing various types of events, such as conferences, trade shows, corporate events, weddings, and social gatherings.

Event Marketing Manager

 

An Event Marketing Manager develops and implements marketing strategies to promote events, attract attendees, and secure sponsorships.

Wedding Planner

 

Wedding planners focus on coordinating and managing all aspects of weddings, including venue selection, vendor management, and wedding day logistics.

Corporate Event Planner

Corporate event planners specialize in organizing events for companies and businesses, including product launches, seminars, and team-building activities.

Exhibition Manager

Exhibition managers handle the planning and execution of trade shows and exhibitions, including booth allocation and exhibitor coordination.

Sponsorship Manager 

Sponsorship managers work on securing sponsorships for events and maintaining relationships with sponsors. 

Non-Profit Event Coordinator

Non-profit event coordinators plan and execute fundraising events and activities for charitable organizations

Event Producer

Event producers oversee the overall creative and strategic direction of events, ensuring they meet client objectives and expectations.

Must Read: MBA Finance Jobs

MBA in Event Management: Salary 

MBA in Event Management salary ranges from INR 3 – 20 LPA. This can vary widely based on factors such as job role, years of experience, geographical location, company size, and industry sector. Below is a general salary overview for some key job roles in holding an MBA in Event Management:

MBA-in-Event-Management-Salary

Job Profile

Average Salary

Event Manager

INR 3 – 15 LPA

Event Marketing Manager

INR 4 – 14 LPA

Wedding Planner

INR 3 – 20 LPA 

Corporate Event Planner

INR 4 – 12 LPA

Exhibition Manager

INR 3 – 15 LPA

Sponsorship Manager

INR 5 – 18 LPA 

Non-Profit Event Coordinator

INR 3 – 8 LPA 

Event Producer

INR 5 – 16 LPA 

MBA in Event Management: Government Jobs

Government jobs specifically for MBA in Event Management graduates may be limited; however, given below are potential job roles in each of the mentioned government organizations:

Government Organization

Job Profiles

Ministry of Tourism

Event Coordinator

Public Relations Officer 

Marketing Specialist

Ministry of Culture

Cultural Event Coordinator

Festival Organizer

Public Relations Officer

Ministry of Sports and Youth Affairs

Sports Event Manager

Public Relations Officer

Marketing Specialist

Public Sector Undertakings (PSUs)

Event Coordinator

Public Relations Officer

State Tourism Departments

Event Coordinator

Public Relations Officer

Central and State Government Departments

Event Coordinator

Public Relations Officer

Indian Council for Cultural Relations (ICCR)

Cultural Event Coordinator

Festival Organizer

Sports Authority of India (SAI)

Sports Event Manager

Public Relations Officer

MBA in Event Management: Top Recruiters

Given below is a list of the top recruiters for MBA in Event Management graduates in India:

Wedniksha Wedding Planners

Teamwork Arts

Wizcraft International Entertainment

Encompass Events

Percept Limited

Showtime Events

E-Factor Entertainment

Vibgyor Brand Services

Fountainhead MKTG

Laqshya Live Experiences

Cineyug Entertainment

Tafcon Group

DNA Entertainment Networks Pvt. Ltd.

Seventy Event Media Group

MBA in Event Management: Skills

An MBA in Event Management equips graduates with a diverse skill set that combines general business management skills with specialized knowledge in event planning, marketing, and execution. Here are some of the key skills that MBA in Event Management graduates typically acquire:

Event Planning and Execution

Attention to Detail

Project Management

Leadership and Team Management

Budgeting and Financial Management

Data Analysis and Decision-Making

Marketing and Promotions

Time Management

Crisis Management

Customer Service

Creativity and Innovation

Legal and Compliance Knowledge

Negotiation and Communication

Adaptability and Flexibility

MBA in Event Management: Scope

The MBA in Event Management scope includes various further study options for graduates in India. Some of the popular ones are:

  • Master's in Marketing 
  • Master's in Public Relations (PR)
  • Master's in Hospitality Management 
  • Master's in Tourism
  • Ph.D. in Event Management 

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