The full form of an MBA in Event Management is a Master of Business Administration in Event Management. It is a two-year postgraduate course. MBA in Event Management focuses on equipping students with the knowledge and skills required to plan, organize, and manage events effectively.
Admission into this course is done after students clear an entrance exam, followed by a group discussion and personal interview. MBA in Event Management entrance exam includes CAT, MAT, XAT, CMAT, NMAT, and SNAP.
The eligibility for an MBA in Event Management is a bachelor’s degree with a minimum of 50-55% marks from any stream from a recognized university/college.
MBA in Event Management fees are INR 20,000 – 40 Lakhs. Some of the top MBA in Event Management colleges are Lovely Professional University, Amity Global Business School, Adamas University, Narsee Monjee Institute of Management Studies, and Prestige Institute of Management and Research among others.
The MBA in Event Management syllabus includes topics on Principles of Event Management, Event Marketing, and Sponsorship, Event Budgeting and Financial Management, Event Logistics and Operations, Event Risk Management, etc.
MBA in Event Management subjects includes topics such as Event Design and Production, Event Promotion and Public Relations, Event Technology, and Digital Media, Event Ethics and Legal Aspects, Event Measurement and Evaluation, Event Sponsorship and Fundraising among others.
MBA in Event Management jobs include Event Coordinator, Event Consultant, Wedding Planner, Conference Planner, Exhibition Organizer, Sponsorship Manager, Corporate Events Manager, Event Production Manager, and Event Operations Manager. MBA in Event Management salary ranges from INR 3 – 20 LPA.
Some of the top recruiters for this course are QEvents, Hyatt Hotels Corporation, BookMyShow, JW Marriott Hotels & Resorts, Viacom18 Media Pvt. Ltd., TATA Consultancy Services, ITC Hotels, and The Leela Palaces, Hotels and Resorts.
MBA in Event Management scope includes further studies such as a Master's in Marketing, a Master's in Public Relations (PR), a Master's in Hospitality Management, a Master's in Tourism, and a Ph.D. in Event Management.
All about MBA:
MBA in Event Management: Course Highlights
Details | Particulars |
Course Name | MBA in Event Management |
Course Level | Postgraduate |
Course Full Form | Master of Business Administration in Event Management. |
Course Duration | 2 Years |
Course Types | Full-time/Distance Education |
Admission Process | Merit and Entrance Based |
Eligibility Criteria | Bachelor’s degree with a minimum of 50-55% marks from any stream from a recognized university/college. |
Entrance Exams | |
Course Fees | INR 20,000 – 40 Lakhs |
Top Colleges | Lovely Professional University, Amity Global Business School, Adamas University, Narsee Monjee Institute of Management Studies, and Prestige Institute of Management and Research |
Average Salary in India | INR 3 – 20 LPA |
Syllabus | Principles of Event Management, Event Marketing and Sponsorship, Event Budgeting and Financial Management, Event Logistics and Operations, Event Risk Management. |
Scope | Master's in Marketing, Master's in Public Relations (PR), Master's in Hospitality Management, Master's in Tourism, and PhD in Event Management. |
Job Profiles | Event Coordinator, Event Consultant, Wedding Planner, Conference Planner, Exhibition Organizer, Sponsorship Manager, Corporate Events Manager, Event Production Manager and Event Operations Manager. |
Top Recruiters | QEvents, Hyatt Hotels Corporation, BookMyShow, JW Marriott Hotels & Resorts, Viacom18 Media Pvt. Ltd., TATA Consultancy Services, ITC Hotels and The Leela Palaces, Hotels and Resorts. |
More MBA Courses:
What is an MBA in Event Management?
MBA in Event Management focuses on equipping students with the knowledge and skills required to plan, organize, and manage events effectively. This program is designed for individuals who aspire to pursue a career in the event management industry, which includes organizing corporate events, conferences, trade shows, exhibitions, weddings, concerts, and various other types of events.
The program typically includes practical training, internships, and real-world projects that allow students to gain hands-on experience in event planning and execution. Students also develop essential skills in communication, leadership, problem-solving, and teamwork, which are crucial for successful event management.
Also Read: BMS Course
Why pursue PursueMBA in Event Management?
MBA in Event Management allows for an in-depth study of how to plan and organize events of various scales. There are several factors why pursuing an MBA in Event Management degree in India might be a wise choice. Below are some of the factors:
- Diverse Career Opportunities: Event management offers a wide range of career opportunities across various sectors, including corporate events, weddings, conferences, exhibitions, sports, entertainment, and more.
- Dynamic and Exciting Work Environment: Working in event management means being a part of a dynamic and fast-paced work environment where every event brings new experiences and challenges.
- High Demand: Events play a crucial role in marketing, branding, and communication for businesses and organizations, resulting in a consistently high demand for skilled event management professionals.
- Global Scope: Event management has a global scope, and graduates may have the opportunity to work on international events and collaborate with teams from different countries.
Who Should Have an MBA in Event Management?
MBA in Event Management is the perfect course for people who are passionate about event planning and management. However, it might be a good fit for the following potential candidates:
- Students with a bachelor’s degree with a minimum of 50-55% marks from any stream from a recognized university or college.
- Individuals who are creative and enjoy coming up with innovative ideas for event themes, designs, and experiences.
- People who are passionate about planning and organizing events and derive joy from creating memorable experiences for attendees are well-suited for this field.
MBA in Event Management: Course Duration
The duration of an MBA in Event Management in India is 2 years, which is divided into 4 semesters. However, the exact duration may vary depending on the university or institution offering the course. MBA in Event Management distance education programs may have a longer duration, up to 5 years, compared to the regular full-time course.
MBA in Event Management: Course Types
MBA in Event Management is offered to students in two modes full-time or via distance education.
- MBA in Event Management Full-time: Regular MBA in Event Management programs are courses that are typically completed within two years. This program involves attending classes, fieldwork, and research projects. Full-time courses often provide a more immersive learning experience and are ideal for individuals who want to pursue a career in the event industry and take on leadership roles.
- MBA in Event Management Distance Education: This option is available for students who cannot pursue this course on a full-time basis due to personal or professional commitments and require flexibility in choosing their study time. Distance learning programs utilize online platforms, study materials, and virtual interactions to deliver course content. Students can access lectures, submit assignments, and participate in discussions remotely.
Further Reading: MBA in IGNOU
MBA in Event Management: Fees
MBA in Event Management in India normally costs anywhere between INR 20,000 – 40 Lakhs. Depending on the university, college, and region, different MBA in Event Management programs may have different costs. Given below is an overview of the fees for this course.
- Government Colleges/Universities: In comparison to private colleges, the cost of an MBA in Event Management at government institutions is significantly lower. The annual fees for students in the general category might be anywhere from INR 50,000 – 2.5 Lakhs per year.
- Private Colleges/Universities: The fee in a private institution is generally higher and can also vary depending on the college's standing and location. The costs typically range from INR 2 - 40 Lakhs or more.
Note: Students in the reserved categories (SC/ST/OBC/EWS) may pay less in tuition or be eligible for fee exemptions or grants in both government and private institutions.
MBA in Event Management: Colleges
Given below is a list of the top colleges that offer an MBA in Event Management in India, along with their fees:
Name of the College/University | Location | Average Annual Fees |
Indore, Madhya Pradesh | INR 5,00,000 | |
Noida, Uttar Pradesh | INR 3,90,000 | |
Meerut, Uttar Pradesh | INR 60,000 | |
Tritya Institute of Event Management | Lajpat Nagar, Delhi | INR 1,50,000 |
Kolkata, West Bengal | INR 2,61, 500 | |
Mumbai, Maharashtra | INR 60,000 | |
Institute of Management & Entrepreneurship Development | Pune, Maharashtra | INR 2,25,000 |
Jalandhar, Punjab | INR 3,04,000 | |
Indore, Madhya Pradesh | INR 70,000 | |
Kolkata, West Bengal | INR 2,51,400 |
MBA in Event Management: Colleges in India
Given below are the Top MBA Colleges in India, state-wise and city-wise:
Top MBA Colleges in India (State-wise) | Top MBA Colleges in India (City-wise) |
MBA in Event Management: Admission Process
It is highly recommended that aspirants score well in their undergraduate examinations and prepare well for the entrance exam. Given below is an overview of the admission process for an MBA in Event Management:
- An aspirant should score more than 50-55% marks in their undergraduate examinations to be eligible for an MBA in Event Management.
- Apply to the desired college through their official website or by physically visiting the institution and filling out the application form.
- Make sure to check the eligibility criteria and have all the required documents (10th and 12th Certificates, Undergraduate degree, Aadhar Card, Photographs, etc.) in hand.
- Once the form is complete, the candidate will be asked to pay a minimal application fee.
- The university may conduct CAT, MAT, XAT, CMAT, NMAT, SNAP, etc., or any state or national-level entrance exam that the candidate must clear.
- It is advised to check the website regularly for updates on the admit card, entrance exam, and entrance exam syllabus.
- Admit cards will be issued to all the eligible students, which will have important information such as the date of the examination, examination center, and timings.
- The college/university will then publish lists according to their cutoffs and seat availability.
- Some universities may conduct a Group Discussion followed by a Personal Interview to filter potential students.
- If selected, a candidate should pay the course fee as soon as possible and attend the orientation or counseling organized by the college for further information.
Also Read: MBA List of Group Discussion Topics Do’s & Don’t & Tips
MBA in Event Management: Eligibility
- Bachelor’s degree with a minimum of 50-55% marks from any stream and from a recognized university or college.
- Some MBA in Event Management programs may prefer candidates with relevant work experience in the events industry or related fields.
- Aspirants have to clear an entrance exam (CAT, MAT, XAT, CMAT, NMAT, and SNAP) to be eligible.
- Finally, candidates may be called for a personal interview or group discussion round as part of the selection process.
MBA in Event Management: Entrance Exams
MBA in Event Management entrance exam in India is often composed of multiple-choice questions (MCQs) that test the candidates' Quantitative Aptitude, Verbal Ability, Logical Reasoning, and Data Interpretation and normally lasts 2-3 hours, with the total number of questions and marks varying depending on the institution. In some colleges or institutions, there might be negative markings as well.
Given below are the details of some of the entrance exams conducted by various universities, along with their details:
MBA in Event Management: Entrance Exam Syllabus
The MBA in Event Management entrance exam syllabus may vary slightly depending on the college or university. However, here are some common topics that are usually included in the exam:
Subjects | Topics |
Quantitative Aptitude | Arithmetic, Geometry, Number Systems, Percentage, Profit and Loss, Time and Work, Time-Speed-Distance. |
Verbal Ability | Reading Comprehension, Grammar, Vocabulary, Sentence Correction, Para-Jumbles, etc. |
Logical Reasoning | Puzzles, Seating Arrangements, Syllogisms, Analogies, Coding-Decoding, Data Sufficiency, etc. |
Data Interpretation | Data from charts, graphs, and tables. |
General Awareness
| General Knowledge, current affairs, and business-related. |
Analytical Writing Assessment (AWA) | Write Essays on given topics to demonstrate their analytical and writing skills. |
MBA in Event Management: Subjects
The MBA in Event Management gives students the knowledge and abilities they need to organize, plan, and carry out events successfully. The program combines fundamental ideas in business management with specialized information on marketing, logistics, finance, and technology.
An overview of the common topics covered in an MBA in Event Management is provided below:
Topic | Sub-topic |
Event Planning and Management | Event Conceptualization Event Objectives and Goals Event Budgeting and Financial Planning Event Timeline and Project Management Event Design and Theme Development Venue Selection and Management Event Logistics and Operations Vendor Management and Contracting Risk Assessment and Contingency Planning Event Coordination and Execution |
Event Marketing and Promotion | Event Branding and Identity Target Audience Segmentation Event Marketing Strategies (online and offline) Social Media Marketing for Events Public Relations and Media Outreach Advertising and Promotion Techniques Content Marketing for Events Influencer and Celebrity Endorsements |
Event Finance and Budgeting
| Revenue Streams for Events Cost Estimation and Budget Allocation Sponsorship and Partnership Strategies Fundraising Techniques Financial Reporting and Analysis Pricing and Ticketing Strategies Return on Investment (ROI) for Events |
Event Technology and Production | Audio-Visual Production and Equipment Event Registration and Ticketing Software Mobile Apps for Event Management Virtual and Hybrid Event Technologies Event Website Development and Management Live Streaming and Webcasting RFID and NFC Technology for Events |
Event Legal and Ethical Issues
| Contracts and Agreements for Events Risk Management and Liability Insurance for Events Intellectual Property Rights for Events Data Privacy and Protection in Event Management Ethical Considerations in Event Planning |
Event Sustainability and Green Initiatives | Sustainable Event Practices and Certification Waste Management and Recycling at Events Green Transportation and Energy Conservation Sustainable Sourcing and Eco-friendly Materials Environmental Impact Assessment Social Responsibility in Event Management |
Event Sponsorship and Fundraising | Sponsorship Proposal Development Building Sponsorship Packages Sponsorship Activation and Engagement Measuring Sponsorship ROI Corporate and Brand Partnerships Fundraising Events and Strategies |
Event Evaluation and Feedback
| Post-Event Evaluation and Analysis Attendee Surveys and Feedback Collection Performance Metrics and KPIs for Events Continuous Improvement in Event Management Learning from Successes and Failures Using Data to Enhance Event Experiences |
Event Industry Trends
| Emerging Event Concepts and Formats Technology Trends in Event Management Experiential Marketing and Immersive Events Virtual and Augmented Reality in Events Event Industry Case Studies Global Events and Mega Events |
MBA in Event Management: Syllabus
The MBA in Event Management syllabus will vary from college to college; however, given below is an overview of the topics in each semester and year:
MBA in Event Management Syllabus: 1st Year | |
Semester – 1 | Semester – 2 |
Principles of Management | Human Resource Management |
Marketing Management | Operations Management |
Financial Management | Managerial Accounting |
Business Communication | Event Marketing and Promotion |
Organizational Behavior | Event Finance and Budgeting |
Event Management Concepts and Fundamentals | Event Technology and Production |
Event Planning and Design | Legal and Ethical Issues in Event Management |
Event Logistics and Operations | Corporate Social Responsibility and Sustainability in Events |
MBA in Event Management Syllabus: 2nd Year | |
Semester – 3 | Semester – 4 |
Event Sponsorship and Fundraising | International Business and Events |
Event Risk Management | Strategic Management in Events |
Entrepreneurship and Innovation in Events | Business Analytics for Events |
Event Evaluation and Feedback | Crisis Management in Events |
Event Management Software and Technologies | Celebrity and VIP Management in Events |
Event Branding and Communication | Destination Management and MICE Events (Meetings, Incentives, Conferences, and Exhibitions) |
Theme Events and Experiential Marketing | Live Event Case Studies and Project Work |
Detailed Syllabus and Subjects: MBA Finance
Detailed Syllabus and Subjects: MBA HR (Human Resources)
MBA in Event Management: Recommended Books
Given below are the names of some recognized books along with their authors in the field of Event Management that a candidate must read to gain further knowledge in the course:
Name of the Book | Author’s Name |
Events Management: An Introduction | Charles Bladen, James Kennell, Emma Abson, Nick Wilde, and Allan Jepson |
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events | Judy Allen |
Event Management for Dummies | Laura Capell |
Strategic Event Creation | Joe Goldblatt |
Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management | Judy Allen |
The Event Manager's Bible: The Complete Guide to Planning and Organizing a Voluntary or Public Event | D. G. Conway |
Into the Heart of Meetings: Basic Principles of Meeting Design | Eric de Groot and Mike van der Vijver |
The Power of Events: An Introduction to Complex Event Processing in Distributed Enterprise Systems | David Luckham |
Special Events: Creating and Sustaining a New World for Celebration | Dr. Joe Goldblatt |
MBA in Event Management: Job Sectors
MBA graduates in Event Management can explore various areas of recruitment within the events industry and related fields. With a combination of general business management skills and specialized knowledge in event planning and execution, graduates can pursue various roles in event management companies, corporate organizations, non-profit organizations, and the hospitality and tourism sectors.
Here are some of the key areas of recruitment for MBA in Event Management graduates:
Job Sector | Description |
Event Management Companies | These companies organize and execute various types of events, including corporate events, conferences, trade shows, weddings, and social gatherings. |
Corporate Organizations
| Many large corporations have in-house event management teams or departments responsible for organizing their corporate events, product launches, and brand activations. |
Non-Profit Organizations | Non-profit organizations often hold fundraising events and awareness campaigns |
Marketing and Advertising Agencies | Marketing and advertising agencies often conduct events as part of their campaigns. |
Public Relations (PR) Firms | PR firms organize events for their clients to generate publicity and enhance their brand image. |
Hospitality and Tourism Industry
| Hotels, resorts, and tourism companies frequently host events and require professionals to manage and coordinate these activities. |
Wedding Planning Companies
| MBA graduates with an interest in weddings and social events can find roles in wedding planning companies. |
Exhibition and Trade Show Organizers | Companies that organize trade shows, exhibitions, and industry events require event management professionals to coordinate exhibitors, logistics, and attendee experience. |
Sports and Entertainment Events | Sports organizations and entertainment companies often host events, concerts, and sports tournaments that require event management expertise. |
MBA in Event Management: Jobs
An MBA in Event Management opens a wide range of job opportunities in the events industry and related fields. Given below is an overview of some of the key job roles that MBA in Event Management graduates can explore:
Job Profile | Job Description |
Event Manager | An Event Manager is responsible for planning, coordinating, and executing various types of events, such as conferences, trade shows, corporate events, weddings, and social gatherings. |
Event Marketing Manager
| An Event Marketing Manager develops and implements marketing strategies to promote events, attract attendees, and secure sponsorships. |
Wedding Planner
| Wedding planners focus on coordinating and managing all aspects of weddings, including venue selection, vendor management, and wedding day logistics. |
Corporate Event Planner | Corporate event planners specialize in organizing events for companies and businesses, including product launches, seminars, and team-building activities. |
Exhibition Manager | Exhibition managers handle the planning and execution of trade shows and exhibitions, including booth allocation and exhibitor coordination. |
Sponsorship Manager | Sponsorship managers work on securing sponsorships for events and maintaining relationships with sponsors. |
Non-Profit Event Coordinator | Non-profit event coordinators plan and execute fundraising events and activities for charitable organizations |
Event Producer | Event producers oversee the overall creative and strategic direction of events, ensuring they meet client objectives and expectations. |
Must Read: MBA Finance Jobs
MBA in Event Management: Salary
MBA in Event Management salary ranges from INR 3 – 20 LPA. This can vary widely based on factors such as job role, years of experience, geographical location, company size, and industry sector. Below is a general salary overview for some key job roles in holding an MBA in Event Management:
Job Profile | Average Salary |
Event Manager | INR 3 – 15 LPA |
Event Marketing Manager | INR 4 – 14 LPA |
Wedding Planner | INR 3 – 20 LPA |
Corporate Event Planner | INR 4 – 12 LPA |
Exhibition Manager | INR 3 – 15 LPA |
Sponsorship Manager | INR 5 – 18 LPA |
Non-Profit Event Coordinator | INR 3 – 8 LPA |
Event Producer | INR 5 – 16 LPA |
MBA in Event Management: Government Jobs
Government jobs specifically for MBA in Event Management graduates may be limited; however, given below are potential job roles in each of the mentioned government organizations:
Government Organization | Job Profiles |
Ministry of Tourism | Event Coordinator Public Relations Officer Marketing Specialist |
Ministry of Culture | Cultural Event Coordinator Festival Organizer Public Relations Officer |
Ministry of Sports and Youth Affairs | Sports Event Manager Public Relations Officer Marketing Specialist |
Public Sector Undertakings (PSUs) | Event Coordinator Public Relations Officer |
State Tourism Departments | Event Coordinator Public Relations Officer |
Central and State Government Departments | Event Coordinator Public Relations Officer |
Indian Council for Cultural Relations (ICCR) | Cultural Event Coordinator Festival Organizer |
Sports Authority of India (SAI) | Sports Event Manager Public Relations Officer |
MBA in Event Management: Top Recruiters
Given below is a list of the top recruiters for MBA in Event Management graduates in India:
Wedniksha Wedding Planners | Teamwork Arts |
Wizcraft International Entertainment | Encompass Events |
Percept Limited | Showtime Events |
E-Factor Entertainment | Vibgyor Brand Services |
Fountainhead MKTG | Laqshya Live Experiences |
Cineyug Entertainment | Tafcon Group |
DNA Entertainment Networks Pvt. Ltd. | Seventy Event Media Group |
MBA in Event Management: Skills
An MBA in Event Management equips graduates with a diverse skill set that combines general business management skills with specialized knowledge in event planning, marketing, and execution. Here are some of the key skills that MBA in Event Management graduates typically acquire:
Event Planning and Execution | Attention to Detail |
Project Management | Leadership and Team Management |
Budgeting and Financial Management | Data Analysis and Decision-Making |
Marketing and Promotions | Time Management |
Crisis Management | Customer Service |
Creativity and Innovation | Legal and Compliance Knowledge |
Negotiation and Communication | Adaptability and Flexibility |
MBA in Event Management: Scope
The MBA in Event Management scope includes various further study options for graduates in India. Some of the popular ones are:
- Master's in Marketing
- Master's in Public Relations (PR)
- Master's in Hospitality Management
- Master's in Tourism
- Ph.D. in Event Management