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MBA in Digital Marketing: In India, In Delhi, Syllabus, Colleges, Salary in India

Course

Lipi Kaushik

Updated on 18th September, 2023 , 8 min read

MBA in Digital Marketing is a 2-year PG course that basically deals with digital or electronic media to promote and advertise items, services, or a brand. The MBA in Digital Marketing Fees varies from INR 3-INR 20 lakhs. The candidates who are interested in pursuing the course MBA Digital Marketing should ensure to know about all the details. The eligibility criteria of this course is that the candidates must have completed their Bachelors with a minimum of 45%. The MBA in Digital Marketing Syllabus involves various topics like Decisions Science, and Accounting for Business Decisions, Organizations Behaviour, etc.

One who is looking forward to pursuing MBA in Digital Marketing will have to qualify certain entrance exams like CAT, MAT, XAT, NMAT by GMAC, SNAP, etc. Further, the MBA in Digital Marketing colleges in India include LPU, ICFAI Business School, etc. MBA in Digital Marketing syllabus includes the topics like Strategic Management, Managing for Sustainability, Start-up and New Venture Management, etc. There are various jobs available in this field in both Government and Private sectors. Moreover, the MBA in Digital Marketing salary varies from INR 3,51,000 - INR 5,00,000. Furthermore, to know more about MBA in Digiral Marketing, read the complete article below.

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MBA-in-Digital-Marketing

MBA in Digital Marketing Course Details

SpecificationsDetails
Name of the CourseMBA in Digital Marketing
MBA in Digital Marketing EligibilityBachelors with a minimum of 45%
MBA in Digital Marketing Admission Process

Entrance exam

+

GD/PI

MBA in Digital Marketing Entrance ExamsCATMATXATNMAT by GMAC, SNAP
MBA in Digital Marketing Course TypeFull-time, part-time, online and distance learning modes
MBA in Digital Marketing Duration2 Years
MBA in Digital Marketing Course LevelPost Graduation
MBA in Digital Marketing FeesINR 3 - INR 20 lakhs
MBA in Digital Marketing in India CollegesAmity University, Institute of Engineering and Management, Sushant University, etc
MBA in Digital Marketing SyllabusOrganizational Behaviour, Enterprise Analysis, Operations Management, etc
MBA in Digital Marketing JobsDigital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager, etc
MBA in Digital Marketing SalaryINR 3,51,000 - INR 5,00,000

Also Read:-

MBA in HRMBA in HR Syllabus

Know More About- MBA Specializations 

MBA in AviationMBA in Banking and FinanceMBA In BiotechnologyMBA in Business Analytics
MBA In Business ManagementMBA In Data ScienceMBA In EntrepreneurshipMBA In Event Management
MBA In Hospital ManagementMBA In HRMBA In International BusinessMBA In IT
MBA In Operations ManagementMBA In Project ManagementMBA In Supply Chain Management----

MBA in Digital Marketing Eligibility

The candidates who are interested in pursuing the course of MBA in Digital Marketing should make sure to know about the eligibility criteria of the same. The eligibility criteria vary on the basis of different colleges. Furthermore, the MBA in Digital Marketing eligibility criteria can be found below:-

  • One must have completed their Bachelors from a recognized institute with a minimum of 45%.
  • Some colleges may also stipulate that applicants must have taken English as a subject or as part of their graduation requirements in high school.

Also Read: MBA in Supply Chain Management

MBA in Digital Marketing Admission

The admission for MBA in Digital Marketing is basically alike other MBA specializations. To get admission to this course, the candidates will have to take an entrance examination. Also, the MBA in Digital Marketing admission is based on the merit basis. The MBA in Digital Marketing Entrance Examinations includes CAT, MAT, GMAT, CMAT, XAT, and NMAT. Further, the overall score of the candidate in all of the rounds determines if he/ she is eligible for getting admission into the course. After the candidate clears the entrance examination, he/ she will be called in for Group Discussion and Personal Interview Rounds for further screening.

Also Read: MBA in Marketing

MBA in Digital Marketing Admission Process

To get the admission in the course of MBA in Digital Marketing, the applicants will have  to go  through a specific procedure. The admission procedure can be found below:-

Applying for Digital Marketing Entrance Test:-

  • Choose the universities you want to attend and the entrance exams they offer. submit a form to sit for the entrance examinations. You are advised to take the CAT because almost all universities accept CAT scores.
  • Applying for MBA Digital Marketing Entrance Examination:-
  • The student must study for and pass the MBA Digital Marketing entrance exam. The student must be fully prepared because the outcomes of this exam will determine which college the student will attend.

Shortlisting of the candidate:-

Students are chosen for colleges based on how well they score on entrance exams. To move on to the next stage of the admissions process, you must have achieved the criteria set by the college on the cut-off list.

Final Admission Round:-

Final Admission Round: To further evaluate a candidate's aptitude and talents, colleges conduct group discussions (GD), written ability tests (WAT), and personal interviews (PI).

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MBA in Digital Marketing Entrance Exams

In order to get admission in the MBA in Digital Marketing Entrance Exams course, the aspirants will have to take the entrance exams. Further, the below mentioned is the list of the entrance exams for the admission in the course:-

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MBA in Digital Marketing Syllabus

The under provided is the list of the MBA in Digital Marketing Course Syllabus:-

MBA in Digital Marketing Subjects: 1st Year

Semester 1

Semester 2

Managerial EconomicsMarketing Management
Accounting for Business DecisionsFinancial Management
Organizational BehaviourHuman Resource Management
Business Research MethodsDecision Science
Selling and Negotiation Skills LabsOperations Management
Entreprises AnalysisGeopolitics and The World Economic System
Management FundamentalsLife Skills Lab 
Legal Aspects of BusinessComputer Tools Lab
Business Government and SocietyIndustry Analysis
Business CommunicationsBusiness Systems and Procedures

MBA in Digital Marketing Subjects: 2nd Year

Semester 3

Semester 4

Strategic ManagementManaging for Sustainability
Start-up and New Venture ManagementSales and Distribution Management
Introduction to Digital Marketing and E-CommerceMobile Marketing
Email MarketingAffiliate Marketing
Enterprise Performance ManagementBrand Planning
Summer Internship ProjectDissertation
Search Engine MarketingSocial Media Marketing
Social Media MarketingWeb Analytics
Digital BrandingOnline Reputation Management
Content MarketingConsumer Insights

MBA in Digital Marketing Colleges in India

There are various colleges that offer the course of MBA in Digital Marketing. The under provided is the complete list of the MBA Digital Marketing Colleges in India:-

MBA in Digital Marketing CollegesMBA in Digital Marketing Course Fees
IMT GhaziabadINR 20 Lakh
Pune Institute of Business ManagementINR 8 Lakh
Regional College of ManagementINR 8 Lakh
Adamas UniversityINR 6 Lakh
Lovely Professional UniversityINR 6 Lakh
Xavier Institute of ManagementINR 5.5 Lakh
Taxila Business SchoolINR 4.6 Lakh
ICFAI Business SchoolINR 5 Lakh

Also Read: Top Digital Marketing Institues in Delhi

MBA in Digital Marketing Abroad

The aspirants who are interested in pursuing the course of MBA in Digital Marketing abroad should know that they will be able to do the same. Below mentioned are the details of the MBA in Digital Marketing abroad:-

MBA in Digital Marketing in Canada

The candidates should be aware that they will be able to do the same if they are interested in studying the MBA in Digital Marketing programme in Canada. The list about the colleges offering MBA in digital marketing in Canada is provided below:-

Name of the instituteCourses OfferedMBA in Digital Marketing Course Fees (In CAD)
University of British ColumbiaMS in Digital Media20,557
University of AlbertaMS Comp Sci with Specialization in Multimedia 17,400
University of WaterlooMS in Digital Experience Innovation27,603
Simon Fraser UniversityMS in Digital Media74,241
Laval UniversityMBA in Digital Marketing14,428
Ryerson UniversityMaster of Digital Media22,190
Ontario Tech UniversityMSc in Digital Media38,332

MBA in Digital Marketing UK

Candidates should be informed that if they are interested in enrolling in the MBA in Digital Marketing programme in the UK, they will be able to do the same. Below is a list of UK universities that offer an MBA in digital marketing:-

Name of the instituteCourses OfferedMBA in Digital Marketing Course Fees (INR)
University of East LondonMBA in Digital Marketing24.9 Lakhs
Coventry UniversityInternational Marketing MBA26.2 Lakhs
University of GreenwichMarketing Management25.6 Lakhs
University of BedfordshireMasters of Business Administration (Marketing)15.3 Lakhs
University of SunderlandMaster of Business Administration (Marketing)18.9 Lakhs

Types of MBA in Digital Marketing

There are 3 types of MBA in Digital Marketing course. The same can be found below:-

MBA in Digital Marketing: Full Time

Two years of full-time study are required for the Full-Time MBA in Digital Marketing programme. It is a typical course that might not be practical for professionals who are employed. Depending on the college, the cost of a full-time MBA in digital marketing ranges from INR 4 Lakhs to 6 Lakhs. Who is admitted to the MBA in digital marketing programme is decided by the results of MBA entrance tests.

Executive MBA in Digital Marketing 

Executive MBA in Digital Marketing programmes are part-time MBA in Digital Marketing programmes. This 24-month curriculum was created exclusively for professionals with significant work experience to assist students in landing jobs at their ideal businesses. It emphasises teamwork and accomplishing a single objective and is created for job seekers, managers, entrepreneurs, technocrats, and other business leaders.

1-Year MBA in Digital Marketing

Professionals in the workforce who don't want to quit their employment to pursue an MBA can enrol in one-year MBA programmes in digital marketing. Admission to the one-year MBA in Digital Marketing requires GMAT or GRE scores of 650 or higher. A minimum of five years of work experience is required of students. Compare MBAs with and without experience

Online MBA in Digital Marketing

For working individuals who wish to add another academic achievement to their portfolio in order to better their job prospects, the Online MBA Course is a two-year curriculum.

Also Read: MBA vs PGDM

MBA in Digital Marketing Scope

There is a huge scope in MBA in Digital Marketing. The applicants who complete the course of MBA in Digital Marketing have a good scope with a good salary scope.

MBA in Digital Marketing Jobs

There are various MBA in Digital Marketing jobs available in India. Further, among the top employers of digital marketers in a variety of roles are Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others. The beginning compensation for an MBA digital marketer may range from INR 3,51,000 - INR 5,00,000.

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MBA in Digital Marketing Salary

The MBA in Digital Marketing salary varies from INR 3,51,000 - INR 5,00,000. Furthermore, the Following are some of the best professions you can get with an MBA in digital marketing, along with the typical income for each:-

Job ProfilesMBA in Digital Marketing Average Salary
Market Research AnalystINR 3,51,000
Public Relations ManagerINR 4,84,000
Sales ManagerINR 9,97,000
Brand ManagerINR 9,14,000
Advertising ManagerINR 5,00,000

MBA in Digital Marketing: Top Recruiters

Students have the choice to work for prestigious companies in India and throughout the globe. The list of top employers after earning an MBA in digital marketing is as follows:-

  • Google
  • Facebook
  • Xebec Digital
  • iProspect India
  • WATConsult
  • Social Panga
  • Webchutney
  • Mirum India
  • Langoor
  • Quasar Media
  • Pinstorm
  • AdGlobal360
  • iStrat
  • BCWebwise
  • To The New Digital
  • Resultrix
  • Ogilvy Public Relations Worldwide
  • Foxy Moron
  • SapientRazorfish
  • GroupM India (MEC, Mindshare, Mediacom, Maxus)
  • Reprise Media India

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Frequently Asked Questions

What is MBA in Digital Marketing?

Ans. A two-year PG programme called the MBA in Digital Marketing focuses on using digital and electronic media to market and advertise goods, services, and brands.

Which is better to pursue, MBA in Digital Marketing or a certificate program?

Ans. A Certificate course will cost you far less time and money to complete while still allowing you to start working in the business, even if an MBA degree would give you better employment and income options and an in-depth grasp of the field.

What is the MBA in Digital Marketing Syllabus?

Ans. The MBA in Digital Marketing Syllabus includes the topics like Organizational Behaviour, Human Resource Management, Business Research Methods, Decision Science, Selling and Negotiation Skills Labs, etc.

How much is the MBA in Digital Marketing Fees?

Ans. The MBA in Digital Marketing fees varies around INR 3 - INR 20 lakhs.

What is the MBA in Digital Marketing Salary?

Ans. The MBA in Digital Marketing salary ranges from INR 3,51,000 - INR 5,00,000.

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