BBA Marketing: Course, Eligibilty, Subjects, Admission, Fees, Jobs, Salary, Scope

BBA Marketing

Bachelor of Business Administration in Marketing also known as BBA Marketing is a graduate degree that is pursued by students who want to study the various marketing theories and ideas, as well as classic and novel techniques to prepare them for real-world difficulties in the industry.

BBA Marketing eligibility is 10+2 with minimum 50% marks from a recognised board. The admission into this course is done on both Merit and Entrance basis. Top entrance exams for this course are, GATA, JNUEE, SET, CUCET, CUET and NPAT.
The average fees for BBA Marketing is INR 50,000 – 7 LPA and some of the top colleges that offer admission into this course are, IIMs, University of Delhi, Chennai University, Symbiosis, and NMIMS. 

Graduates of the BBA in Marketing Management program bring modern applied marketing abilities and good business management acumen to their firms, enabling them to compete in a dynamic global economy.  

BBA Marketing: Course Highlights

Why pursue BBA Marketing?

• BBA Marketing is a diverse undergraduate program that emphasizes marketing and business management and its implementation in the sector.
• As a target-oriented profession, marketing requires applicants to place a strong emphasis on mastering the specifics of the industry, the skill of attracting clients, and client management through the application of fundamental business principles.
• This implies that those who pursue a career in marketing will constantly be learning and adjusting to new advancements, making it a tough and fascinating sector to be a part of.
• A BBA in Marketing offers a thorough understanding of the concepts and procedures involved in the diverse sector of marketing.
• A BBA in Marketing degree is meant to help students improve their analytical, problem-solving, and communication abilities, which are essential for success in the marketing sector.
• It's possible to be innovative, think outside the box, and have a significant impact on a company's success in the exciting subject of marketing.

Who Should pursue BBA Marketing?

BA Marketing is not a stream-specific field. This means any student from whatever stream he had pursued his 10+2 can pursue BBA in Marketing.

It is a professional course that focuses on marketing and business management. Thus, anyone with a keen interest in sales and marketing and who has the required skills to excel in this field can pursue BBA in Marketing.

BBA Marketing: Course Fees

The BBA Marketing course is currently being taught in almost every top Management and B-Schools institute in India. Its reputation has significantly increased along with this ever-evolving sector. However, getting admission to top universities and affording to study there isn’t difficult. The average annual course fee for a full-time BBA Marketing can range from ₹50,000 to ₹7,00,000. The fees vary with the kind of university you get admission to.

BBA Marketing: Course Types 

Full-time BBA Marketing Course

A full-time Bachelor of Business Administration (BBA) Marketing program is an intensive and immersive educational experience that demands students to devote most of their time to their studies.  Full-time BBA Marketing programs often follow a conventional academic calendar, with classes offered during normal working hours. Face-to-face interactions between students and teachers are prioritized in full-time programs. This enables prompt explanation of questions, lively class debates, and easy access to academic resources including libraries, labs, and study groups.

Part-time BBA Marketing Course

A part-time Bachelor of Business Administration (BBA) Marketing program provides a flexible study option for students who want to pursue higher education while performing other responsibilities such as employment, family, or personal commitments. The advantage of the part-time BBA Marketing option is that students can pursue it while also participating in other activities like work and research.

The average annual fees for a Part-Time BBA Marketing degree in India depend on several variables, including the university's standing, location, amenities provided, and curriculum design. The average annual course for a part-time BBA marketing program in India could be anywhere from 30,000 to 1,50,000 rupees or more on average.

Distance BBA Marketing Course

Distance BBA marketing instruction is offered by numerous Indian colleges and faculty. For people who are unable to attend conventional on-campus classes owing to travel restrictions, professional duties, or personal commitments, it offers a fantastic opportunity. With the help of technology, this method of learning makes higher education available to all students, regardless of where they are.

Considering its typical annual prices in India, it might vary greatly based on the school, the standing of the program, and the resources made available. To give you a basic idea, the typical annual costs for an Indian distance learning BBA marketing degree could be anywhere from ₹22,000 and ₹40,000 or more. 

BBA Marketing: Top Colleges in India

The ranking of the university depends on various factors such as fees, education, infrastructure, placement, recruiters, etc. However, to save from all this hustle, we have managed to bring India’s Top Colleges and Universities that will suit your ambition for your BBA in Marketing.

BBA Marketing: Admission 

The admission process for BBA Marketing depends on the university. Some university prefers common entrance exams such as DU JAT, UGAT, SET, IPU CET, NPAT, and CUET. However, some universities also offer direct admission based on their marks in 12th board exams.

• To apply for the BBA Marketing course, one needs to follow these simple steps to further move on with the application process: 
• Visit the official website of the college you want to get admitted to. Further, move toward the registration tab to register online.
• After registration, a form will open where you will fill in all the required details that have been asked by the college.
• Now comes the documentation part, where you upload all the documents such as 10th and 12th board results, pass certificate, valid id proof, etc.
• After the documentation process, move your application to the next step and do the Payment.
• On confirmation of the Payment status download the application for future reference.
• After some time, upon receiving a notification for your exam, your Admit Card will be sent to your mail id or you can download it from the college’s website.
• After a few days, the results will be declared by the authorities. Students can check it on College’s official website.
• Selected candidates will then be called for counselling sessions in the college or university.
• After the completion of counselling sessions, students get enrolled in the college/university.

BBA Marketing: Eligibility

The eligibility criteria for the BBA Marketing Course are the same as any other undergraduate course. The criteria for the course are as follows:

• Students are required to pass their 10+2 from a recognized university with 45-50% in their board examination.
• Additionally, they are required to register for the entrance examination and pass it with the minimum marks required for the qualification.

BBA Marketing: Entrance Exams

BBA Marketing is a professional course that makes you industry ready by developing your skills and knowledge. It will help you gain a great understanding of the sectors such as baking, Finance, Sales, and Marketing. However, to get admission into top Universities/Colleges in India, it might be mandatory (depending on the College/University requirements for eligibility) to perform well and qualify for certain entrance exams. Check out below, the list of top entrance exams and their registration and exam date that can get you into Top Colleges/ Universities:

BBA Marketing: Syllabus

BBA Marketing: Subjects

BBA Marketing: Top Colleges in Delhi

Here is the list of Top Colleges In Delhi for the Bachelor of Business Administration in Marketing program.

• Shaheed Sukhdev College of Business Studies
• Amity Business School
• Indraprastha College for Women
• Keshav Mahavidyalaya
• Maharaja Agrasen College
• Gargi College
• Jagannath International Management School

BBA Marketing: Top Colleges in Mumbai

Here is the list of Top Colleges in Mumbai for the Bachelor of Business Administration in Marketing program.

• Narsee Monjee College of Commerce
• HR College of Commerce and Economics
• St. Xavier's College, Mumbai
• Jai Hind College
• Wilson College
• SIES College of Management Studies

BBA Marketing: Top Colleges in Bangalore

Here is the list of Top colleges in Bangalore for the Bachelor of Business Administration in Marketing program.

• Christ University
• Mount Carmel College
• Jain University
• Kristu Jayanti College
• Acharya Bangalore B-School

BBA Marketing: Recommended Books

Studying BBA Marketing required a solid foundation in marketing and business. Given below are some of the book suggestions that can be used to polish your skills and make you industry ready.

BBA Marketing: Jobs

BBA Marketing: Salary

The average annual salary for a BBA Marketing graduate ranges from INR 3LPA-9LPA. However, As you gain experience, your salary may increase.

BBA Marketing: Top Recruiters 

• Microsoft
• ICICI Bank
• Goldman Sachs
• Wipro Limited
• Amazon
• SBI
• Sony
• Nestle
• Deloitte
• Ernst & Young